Changing Food Consumption Patterns and Their Impact on the Quick Service Restaurant Industry

Evaluating the Competition Environment between the Global Chain Quick Service Restaurants and the Local Egyptian Quick Service Restaurants in Egypt

“…QSRs are mass production units which offer consistent quality of service (Apte and Reynolds, 1997): QSR food is highly processed and prepared on a large scale with standardized cooking and production methods, in the most cases menu items are made from processed ingredients prepared at central supply facilities (or prepared by suppliers) and then transported to individual outlets where the food is reheated and cooked in a short amount of time. (Ottenbacher & Harrington, 2009: 525) Today's hectic lifestyles and the demand for convenience products are leading to an increased demand for QSR products (Hahm and Khan, 2001). Although most QSRs provide cheap and less-than-nutritious meals they do offer quick, consistent quality meals at affordable prices which attracts customers, particularly young customers and families (Klessig, 2009).…”