Changing Dynamics and Diversity in Music Video Production and Distribution

Music Video, Remediation, and Generic Recombination

“…He has suggested that we divide our discussion of music videos into three phases: pre-televisual, televisual, and post-televisual. He notes that “Those pre-televisual phenomena that can be considered music videos avant la lettre were of course not called music videos” since such a term did not yet exist (Korsgaard 2019a, p. 15). Nonetheless, we can recognize these earlier texts, which range from animated experiments in visual music by artists like Oskar Fischinger and Mary Ellen Bute, to “jukebox films” like Soundies and Scopitones, to promotional films like the Beatles’ Strawberry Fields Forever as music videos.…”

“…However, as music videos have moved online, and the framework of TV genres no longer adequately characterizes their industrial or reception contexts, we need new approaches to thinking about music video, medium, and genre. Korsgaard's (2019a) work has been crucial in this regard. He has suggested that we divide our discussion of music videos into three phases: pre-televisual, televisual, and post-televisual.…”

“…In fact, they helped to establish YouTube as a viable commercial enterprise (Kim 2012), and they continue to wrack up billions of views online. 1 As Mathias Bonde Korsgaard (2017, 2019a) and others have argued, music videos have been and continue to be one of the most adaptable forms of media due to their unique ability to remediate everything from television laugh tracks (e.g., Weezer’s “Buddy Holly”) to video game mechanics (e.g., Portugal. The Man’s “Feel It Still” interactive game).…”

SOPHIE’s ‘Faceshopping’ as (Anti-)Lyric Video

“…This article will try to redress this lack of attention to music video lyrics with a particular focus on the fairly recent genre of so-called 'lyric videos'-asking from whence they came, what defines them, and how they differ from traditional music videos. In my own existing work, which takes as its focus post-millennial music videos, I have understood 'lyric videos' as showing 'the lyrics to the song as the video progresses' (Korsgaard 2019), most commonly by replicating 'the lyrics of the song as text in the image' (Korsgaard 2017, 69).…”