“…Extensive business studies have recognised that strong cultures alone do not ensure effectiveness (Anthony, 1994;Kotter and Heskett, 2002). Adaptability is maintained when there is a positive attitude to change with continuous development and flexibility (Manley, 2001;Binnie, 2000;Welford, 2002;Gough, 2001;McMahon et al, 2000). This very notion encourages staff and stakeholders to use creativity (Shimko et al, 2000;Thyer, 2003;Coats, 2006); on-going innovation (Scalzi, 2006;Shimko et al, 2000); innovative problem-solving (Stordeur et al, 2000) and critical thinking (Davies et al, 2000;Newman et al, 2000).…”