Changes in purchasing patterns in the beauty market due to Post–COVID‐19: Literature review

Ma, Youngsil; Kwon, Ki Han

doi:10.1111/jocd.14357

Cited by 24 publications

(27 citation statements)

References 30 publications

(51 reference statements)

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“…It said there is a need for continuous research. As such, the surge in online purchases due to COVID‐19 has brought about a major change in the purchasing behavior of beauty product consumers 11,13,14 1 summarizes the COVID‐19 untact era and changes in purchasing patterns in the beauty market.…”

Section: Resultsmentioning

confidence: 99%

Future value and direction of cosmetics in the era of metaverse

Lee

Kwon

2022

J of Cosmetic Dermatology

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Background Severe acute respiratory syndrome coronavirus 2 appeared in humans at the end of 2019 and caused a worldwide coronavirus disease‐19 (COVID‐19) pandemic. Our research is being conducted on consumers who are having difficulties in purchasing cosmetics due to the rapid change in non‐face‐to‐face society due to COVID‐19 on new normal period. Objectives This study technically investigates the customer experience of consumers in the cosmetic market on metaverse world, which has changed to a non‐face‐to‐face era after COVID‐19. Methods It was written with reference to keywords such as “COVID‐19,” “non‐face‐to‐face,” “fandom marketing,” “alpha generation,” and “metaverse.” This study was performed by searching on PubMed, Google Scholar, Scopus, and ResearchGate. A total of 378 papers were retrieved, of which 29 were successfully selected in this study. Results It focused on the transformational change of the metaverse beauty market that will be led by the alpha generation after COVID‐19. It was empirically analyzed targeting the alpha generation, who are users, to change the problems of users who test and purchase cosmetics face‐to‐face in the beauty market so that they can do fandom marketing and customer experience using metaverse in a non‐face‐to‐face society. Conclusion As a result, this article is expected to be used as an important marketing material for new changes in the market on metaverse world by clearly identifying the needs of consumers in the cosmetic industry that have changed in the untact era.

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Section: Resultsmentioning

confidence: 99%

Future value and direction of cosmetics in the era of metaverse

Lee

Kwon

2022

J of Cosmetic Dermatology

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“… 19 Povitive effect of following the entire home skin care procedure, during closure connected with restrictions of going out of homes, was noted. 21 What is interesting, the number of taken showers or bath and washing of hair slightly changed. In Poland before pandemic, 67.9% of women were customers of beauty saloons, and during pandemic lockdown this value droped down to zero.…”

Section: Methodsmentioning

confidence: 99%

Body care activities and its consequences related to COVID‐19 pandemic

Mościcka

2022

J of Cosmetic Dermatology

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Background Symptoms of illnesses related to COVID‐19 disease include also dermatological changes. Moreover, modification of cosmetic and hygenic habits are widely noted. Aim The aim of this paper is to review the literature focused on skin manifestations related to COVID‐19 disease. Materials and Methods In order to obtain information contained in this review article electronic databases, such as Google Scholar and PubMed, was searched. Only peer‐reviewed articles published in the past two years have been studied. Results and Discussion People have changed their cosmetics and hygenic habits, what has an impact on spreading COVID‐19 disease, as well as on the beauty industry and human health. Conclusion More emphasis should be placed on increasing knowledge about skin lesions, which may appear in course of the disease or are associated with changes in hygenic and cosmetics habits.

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“…Firstly, training and cultivating the potential managers and artists through various regional institutes and communication opportunities. For example, it has established the China Management Institute for leadership training [10]. Moreover, allowing makeup artists to train abroad and exchange with internationally renowned makeup artists.…”

Section: Human Resources Management Activitiesmentioning

confidence: 99%

Risk and Scenario Analysis of Cosmetics Business Recovery and Development in the Post-Covid-19 Pandemic Period- The Case of Estee Lauder

Wang¹

2022

Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)

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The beauty industry has been severely affected by the covid-19 epidemic, and many studies have been conducted on the epidemic's impact on changes in consumer buying behavior for cosmetics. From the perspective of flexible risk management, this paper aims to discuss potential risks and scenarios for the cosmetics business in the beauty industry in the post-covid-19 epidemic phase. Estee lauder-a top cosmetics brand, is selected to analyze the business strategies and financial performance using value chain and ratio analysis from the risk perspective. There are four possible future scenarios and corresponding strategies based on scenario planning and external risks. The conclusion is that Estee Lauder faces operational risk, covid-19 risk, and the risk of customer preferences changing most. Moreover, there are various opportunities for Estee Lauder and other brands to transform and develop the cosmetics business through identifying potential risks and making scenario planning for long-term strategic decisions.

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Changes in purchasing patterns in the beauty market due to Post–COVID‐19: Literature review

Cited by 24 publications

References 30 publications

Future value and direction of cosmetics in the era of metaverse

Future value and direction of cosmetics in the era of metaverse

Body care activities and its consequences related to COVID‐19 pandemic

Risk and Scenario Analysis of Cosmetics Business Recovery and Development in the Post-Covid-19 Pandemic Period- The Case of Estee Lauder

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