Abstract:This study was designed around McClelland 1 s description of the process of motive formation. A motive is formed by pairing an object (stimulus) with either the arousal of, or a stable state of positive affect. We attempted to arouse positive affect by (1) monetary reward, (2) relief from cold press, and (3) verbal reinforcement in a test of social perception. In each of these treatments the subject was brought into contact with some pictures of people during the arousal of positive affect. Our general hypothe… Show more
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