“…To ensure consumers are not given misleading information, many countries have regulated the use of health claims on foods (de Boer & Bast, 2015a). The use of such claims on food labeling is well documented in the European Union (EU) (Hieke et al, 2016;Kaur et al, 2016a;Kaur et al, 2016b;Lalor, Kennedy, Flynn, & Wall, 2010;Lopéz-Galán & De-Magistris, 2017;Pravst & Kušar, 2015;Storcksdieck genannt Bonsmann et al, 2010), Canada (Sacco, Sumanac, & Tarasuk, 2013;Schermel, Emrich, Arcand, Wong, & L'Abbe, 2013), the USA (Brecher, Bender, Wilkening, McCabe, & Anderson, 2000;Colby, Johnson, Scheett, & Hoverson, 2010), and Australia and New Zealand (Al-Ani, Devi, Eyles, Swinburn, & Vandevijvere, 2016;Devi et al, 2014;Hughes, Wellard, Lin, Suen, & Chapman, 2013;Ni Mhurchu et al, 2016;Walker, Woods, Rickard, & Wong, 2008;Wellard-Cole, Li, Tse, Watson, & Hughes, 2020;Williams et al, 2003Williams et al, , 2006. Health claims on food products offer a direct communication channel between food producers and consumers at the point of purchase to inform about the health-related benefits a product can offer.…”