Changes In New Communication Features After The Outbreak Of The Covid-19 Pandemic

Abstract

The authors of this article made an attempt to consider the emergence of a new cognitive style, the socalled "clip thinking" or "clip consciousness" in the framework of a configurative culture, as well as its development and transformation in the educational process of university students (higher educational institutions) during the COVID-19 pandemic. The aim of the work is to build a hypothesis about a change in the approach to educational methods in particular, and to the institution of education in general, in connection with the peculiarities of thinking of representatives of the information society, in particular, students, as well as the peculiarities of the perception of information through the so-called "clips" -outof-context quickly replacing each other, fragmentary theses and judgments containing a bright image without essential content. Presumably, the social consequences of the COVID-19 pandemic had a catalytic effect on the processes associated with the transition of society to the prefigurative stage of intergenerational communication and entry into the post-industrial epoch in general. Based on the theory of the stages of development of civilization by M. McLuhan and the theory of the evolution of society by E. Toffler, conclusions were drawn about the relationship between changes in society and the transformations of the processes of perception, processing and storage of information.