The Aging Consumer 2020
DOI: 10.4324/9780429343780-3
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Changes in Memory and Metacognition in Older Adulthood 1

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Cited by 5 publications
(6 citation statements)
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“…Schematic knowledge is preserved in healthy aging and is believed to be a major aid to memory when episodic details are forgotten (Siegel et al, 2020). Informally, participants reported drawing on their knowledge to solve all of these decision scenarios, especially the recognition (65%) and representativeness heuristic scenarios (66%) (see Supplemental Table 1).…”
Section: Discussionmentioning
confidence: 99%
“…Schematic knowledge is preserved in healthy aging and is believed to be a major aid to memory when episodic details are forgotten (Siegel et al, 2020). Informally, participants reported drawing on their knowledge to solve all of these decision scenarios, especially the recognition (65%) and representativeness heuristic scenarios (66%) (see Supplemental Table 1).…”
Section: Discussionmentioning
confidence: 99%
“…Aging research has shown that SM declines less than EM (Koen & Yonelinas, 2014; Siegel et al, 2020) and that SM increasingly supports EM (Amer et al, 2018; Devitt et al, 2017; Mohanty et al, 2016). Reciprocally, this suggests two predictions for age‐related changes in the interrelation between brand‐related semantic and episodic memory.…”
Section: The Present Studymentioning
confidence: 99%
“…Many EMs include a subjective perspective and personal history, and these are called autobiographical memories (AMs) (Fivush, 2011). When consumers make brand‐related decisions, SM and EM may inform decisions differentially (Herz & Brunk, 2017; Ratnayake et al, 2010), and EM is especially susceptible to aging, while SM is relatively robust (Koen & Yonelinas, 2014; Siegel et al, 2020). In this respect, prior consumer research demonstrated that supporting SM—for example, by presenting brand names with more meaningful or semantically related pictorial logos (Mohanty et al, 2016) or by presenting grocery product‐price associations with realistic (meaningful) compared to unrealistic prices (Amer et al, 2018)— can, in turn, help older adults to overcome deficits in remembering episodic details.…”
Section: Introductionmentioning
confidence: 99%
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