Changes in Food Consumption Patterns in Hungary, with Special Regard to Hungarian Food

Garai-Fodor, Mónika; Popovics, Anett

doi:10.12700/aph.19.8.2022.8.11

Cited by 10 publications

(1 citation statement)

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“…The focus on conscious consumption and the promotion of local businesses and products was particularly strong during the COVID-19 epidemic, when consumers put their trust in local products and favored sustainable consumption [17,18].…”

Section: Literature Review 21 Sustainability In Consumer Behavior -Co...mentioning

confidence: 99%

Sustainable consumption from a domestic food purchasing perspective among Generation Z

Garai Fodor,

Vasa,

Popovics

2024

Decis. Mak. Appl. Manag. Eng.

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The relevance of the study is the global consumer trend towards sustainability. Sustainable consumption has positive environmental, social, and economic impacts, which makes it a key issue in the context of food consumption. Preference for regional, and domestic products can significantly support sustainable consumption. The study focused on the demographically and economically important Generation Z from the perspective of sustainable consumption. The main research objective of the study is to analyze the Hungarian food purchasing habits of Generation Z and to segment Generation Z according to the Hungarian food consumption criteria to characterize potential target groups. During the research, qualitative and quantitative data collection was carried out. The study focuses on the presentation of the results of the latter. In the quantitative survey, we conducted a pre-tested standardized questionnaire online survey. Subject recruitment was carried out using a snowball sampling method, resulting in 518 evaluable questionnaires. In a quantitative study, distinct segments of Hungarian food consumers were characterized according to their food consumption preferences. The research also demonstrated that the groups of Generation Z according to Hungarian food consumption preferences differ significantly from each other in terms of their perception of Hungarian food. The research concludes that Generation Z is a group of domestic food consumers with specific characteristics, who could be the main base for sustainable consumption. For those who have not yet developed this motivation, the main reasons are an unsophisticated preference system and a lack of education. Systematic marketing activities aimed at the first component of attitudes are therefore most needed to attract these segments.

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Section: Literature Review 21 Sustainability In Consumer Behavior -Co...mentioning

confidence: 99%

Sustainable consumption from a domestic food purchasing perspective among Generation Z

Garai Fodor,

Vasa,

Popovics

2024

Decis. Mak. Appl. Manag. Eng.

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Hungarian food purchasing behaviour and promotion opportunities in the light of primary data

Popovics

Garai-Fodor

2023

2023 IEEE 17th International Symposium on Applied Computational Intelligence and Informatics (SACI)

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Comparison of the Consumer Blockchain (CB) and the Óbuda Ethereum Private Blockchain (ÓEPB) to Store Even More Secure Consumer Habits

Bálint

2024

2024 IEEE 18th International Symposium on Applied Computational Intelligence and Informatics (SACI)

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Changes in Food Consumption Patterns in Hungary, with Special Regard to Hungarian Food

Cited by 10 publications

References 0 publications

Sustainable consumption from a domestic food purchasing perspective among Generation Z

Sustainable consumption from a domestic food purchasing perspective among Generation Z

Hungarian food purchasing behaviour and promotion opportunities in the light of primary data

Comparison of the Consumer Blockchain (CB) and the Óbuda Ethereum Private Blockchain (ÓEPB) to Store Even More Secure Consumer Habits

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