“…When hungry, one is likely to retrieve especially rewarding simulations (based on earlier, highly rewarding eating experiences), in contrast to retrieving less rewarding simulations when satiated. Consistent with this account, research has repeatedly shown that food deprivation and feeling hungry increase reward responses to food, especially to high-calorie food, both in behavioral and neuroimaging studies (Berridge, 1996;Cabanac, 1971;Lavy & van den Hout, 1993;Lozano, Crites, & Aikman, 1999;Raynor & Epstein, 2003;Seibt et al, 2007;Siep et al, 2009;van der Laan, de Ridder, Viergever, & Smeets, 2011). In short, by triggering more rewarding simulations, hunger boosts the perceived attractiveness and choices of palatable, high-calorie foods.…”