Changes in air-pollution related behaviour measured by Google Trends Search Volume Index in response to reported air quality in Poland

Abstract

Background Decreased air quality is connected to a higher number of hospital admissions and an increase in daily mortality rates. Thus, Poles’ behavioural response to sometimes elevated air pollution levels is vital. The aim of this study was to carry out analysis of changes in air-pollution related information seeking behaviour in response to nationwide reported air quality in Poland. Methods Google Trends Search Volume Index data was used to investigate Poles’ interest in air pollution-related keywords. PM10 and PM2.5 concentrations measured across Poland between 2016 and 2019 were collected from the Chief Inspectorate of Environmental Protection databases. Pearson Product-Moment Correlation and the R2 correlation coefficient of determination were used to measure spatial and seasonal correlations between reported air pollution levels and the popularity of search queries. Results The highest PM10 and PM2.5 concentrations were observed in southern voivodeships and during the winter season. Similar trends were observed for Poles’ interest in air-pollution related keywords. All R2 coefficient of determination values were > 0.5 and all correlations were statistically significant. Conclusion Poland’s air quality does not meet the World Health Organisation guidelines. Also, the air quality is lower in southern Poland and during the winter season. It appears that Poles are aware of this issue and search for daily air quality data in their location. Greater interest in air quality data in Poland strongly correlates with both higher regional and higher seasonal air pollution levels.