“…Such a proactive approach indicates human’s agency in our relationship with culture. Proposing a shift of paradigm, Nguyen-Phuong-Mai (2019 , 2020) argued that humans are both product and producer of culture, in the sense that individuals are influenced by cultures, yet they can also proactively and deliberately be change agents, re-shaping both themselves and the cultures around them. While Hofstede, embracing the static paradigm, insisted that culture is the software of the mind, the dynamic paradigm and its evolving nature suggested that “not culture, but context is the software of the mind” ( Nguyen-Phuong-Mai, 2017a , 2020 ).…”