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2017
DOI: 10.5465/ambpp.2017.12506abstract
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Change Initiatives and Conversations in Firms

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“…Strategic changes include many modifications such as alterations to the range of goods or services provided, adjustments in the target consumer groups or markets pursued, shifts in the organization's position within the global economy, and decisions about potential partnerships with manufacturers, distributors, and other entities involved in logistical operations. Duhamel and Niess [24] assert that a significant number of firms have challenges in effectively and comprehensively executing change initiatives, while others struggle with effectively communicating such changes to their staff within the organizational context. Irrespective of the extent of the change, its impact would be negligible unless accompanied by proficient and efficient communication strategies to engage people.…”
Section: Methodsmentioning
confidence: 99%
“…Strategic changes include many modifications such as alterations to the range of goods or services provided, adjustments in the target consumer groups or markets pursued, shifts in the organization's position within the global economy, and decisions about potential partnerships with manufacturers, distributors, and other entities involved in logistical operations. Duhamel and Niess [24] assert that a significant number of firms have challenges in effectively and comprehensively executing change initiatives, while others struggle with effectively communicating such changes to their staff within the organizational context. Irrespective of the extent of the change, its impact would be negligible unless accompanied by proficient and efficient communication strategies to engage people.…”
Section: Methodsmentioning
confidence: 99%