Change in News Access, Change in Expectations? How Young Social Media Users in Switzerland Evaluate the Functions and Quality of News

Abstract

Online media environments have changed the way young people access news. Despite much research on the topic, the expectations of journalistic news by young adults who have turned their back on traditional news media remain unclear. We use a novel multimethod qualitative online study design to investigate the perceived quality, functions, and expectations toward journalistic news of young adults in Switzerland who use social media as their main source for news and rarely consume traditional media. Nineteen young adults between 20 and 25 years of age with different educational levels participated in our study in May 2020. Our results show that even though the participants only occasionally use traditional news media channels, they still consider journalistic news relevant and appreciate quality standards of professional journalism such as actuality and veracity (Swart 2021b). Among the functions of news, the participants highlighted sociability and identification. Exchange and discussion of news are, thus, of high relevance online but also offline. Also, the participants show a high affinity toward news on mobilizing topics, which are of interest to themselves and their peers, and motivate them to engage with news more intensely. According to the participants, news should be attractively prepared, such as with audiovisual formats and easy to understand and integrate into everyday life. The participants also expressed a preference to consume news articles from different media brands within a single platform. Our study outlines a fruitful path for comprehensive qualitative research with innovative online tools.

Impact of News Overload on Social Media News Curation: Mediating Role of News Avoidance

“…According to a Finnish research, young individuals want greater inquiry, confirmation of media content, and trustworthy sources ( Manninen, 2020 ). Since younger folks value news in their daily lives, but do not always absorb it actively, making them “a population that is of tremendous interest to news producers throughout the world, and one which they are finding more difficult to reach” ( Schwaiger et al, 2022 ). As per this suggested literature on perceived quality of news among people, we assumed that such perceived quality of news could have an impact of news curation as well therefore, we proposed the following hypothesis.…”

Jahrbuch Qualität der Medien 2022

“…Eine zentrale Veränderung betrifft den Zugriff auf News. Vor allem junge Menschen nutzen News vorwiegend über Social Media auf dem Smartphone (Festic et al, 2021;Oeldorf-Hirsch & Srinivasan, 2021;Schwaiger et al, 2022). Im Zusammenspiel mit Social Media hat die mobile Mediennutzung über das Smartphone zu grundlegend neuen News-Nutzungsmustern geführt (Chan-Olmsted et al, 2013;Westlund, 2015).…”

“…Möglicherweise werden Informationen zu Abstimmungen über andere Kanäle bezogen. Gerade Gespräche mit Peers und in der Familie über News sind für junge Menschen zentral (Schwaiger et al, 2022). Womöglich wird politisches Wissen, gerade bei jungen Erwachsenen, stärker über diese Kommunikationswege angeeignet.…”

Komunikasi Pemasaran Terpadu Media Siber Lokal Di Era Digital: Studi Kasus WOWBABEL.COM

“…Kalangan milenial saat ini lebih banyak menggunakan media sosial dan media digital daripada media tradisional untuk mendapatkan berita. Bahkan cara utama untuk mengakses berita adalah melalui media sosial (Schwaiger et al, 2022;Boulianne & Shehata, 2022). Meskipun hal ini dibantah oleh Schulz et al (2022) yang mengklaim media sosial bukanlah sebagai sumber utama berita.…”