Challenging the dialogic promise: how Ben &amp; Jerry’s support for Black Lives Matter fosters dissensus on social media

Ciszek, Erica; Logan, Nneka

doi:10.1080/1062726x.2018.1498342

Cited by 124 publications

(118 citation statements)

References 29 publications

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“…It is a strong statement against homogenizing structures that aim to conceal hegemonies instead of making them contestable. Davidson (2016) showed the potential of the agonistic perspective for PR theory building in general, while Ciszek and Logan (2018) applied it to CPA. Mouffee’s ambition is to revitalize a pluralistic understanding of the political from a decisively leftist perspective.…”

Section: The Totality Of the Culture Industry And The Pluralism Of Agmentioning

confidence: 99%

“…Epideictic rhetoric has also intruded into mainstream public relations (PR) research. The postulation of symmetry and dialogue as the cornerstones of functionalist equilibrium models is ‘privileging consensual communication’ (Ciszek and Logan, 2018: 117). Professional associations and their affiliated researchers promote a harmonistic ideology: the possibility of aligning with all of the stakeholders all of the time and the belief in win-win solutions for any social conflict (Hoffmann, 2019a).…”

mentioning

confidence: 99%

“…Davidson (2016) conceptualizes dissent instead of consensus and conflict instead of harmony as driving forces for social change. He applies Chantal Mouffee’s concept of agonistic pluralism to PR, which is also a promising theoretical framework for the PR practice that is at the centre of this study: Corporate Political Advocacy (CPA) (Ciszek and Logan, 2018; Wettstein and Baur, 2016). CPA is supposed to take a political stance in heated public debates.…”

mentioning

confidence: 99%

See 2 more Smart Citations

The contingency of corporate political advocacy: Nike’s ‘dream crazy’ campaign with Colin Kaepernick

Hoffmann

Nyborg

Averhoff

et al. 2020

Public Relations Inquiry

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An emerging field of research views Corporate Political Advocacy (CPA) as a communication strategy that responds to the challenges of public relations in divided societies. CPA takes a political position in public and, by doing so, appears to deliberately alienate some of its stakeholders. This study challenges the assumption that CPA discards a unifying epideictic rhetoric in favour of agonistic politics. The investigated case is Nike’s Dream Crazy campaign starring American football player Colin Kaepernick, whose protest against race discrimination in the United States sparked a heated public debate. Although the critical analysis of the campaign and responses on Twitter reveal deep political cleavages, Nike is concurrently engaged in unchallenged communication praising the hyper-individualism of a market ideology. The epideictic contingency of Nike’s CPA undermines the social cause ostensibly at the heart of the campaign: the fight against racial discrimination.

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Section: The Totality Of the Culture Industry And The Pluralism Of Agmentioning

confidence: 99%

mentioning

confidence: 99%

mentioning

confidence: 99%

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The contingency of corporate political advocacy: Nike’s ‘dream crazy’ campaign with Colin Kaepernick

Hoffmann

Nyborg

Averhoff

et al. 2020

Public Relations Inquiry

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show abstract

“…Most of these studies seek to understand PR practice as a form of discourse work, with attendant impacts on society. These studies have variously employed Critical Discourse Analysis (Bhatia, 2006;Caruana & Crane, 2008;Chaka, 2014;Ciszek & Logan, 2018); Cultural Discourse Analysis (Hiu Ying Choy, 2018); Framing Analysis (Bardhan, 2013); and Foucauldian Discourse Analysis (Bourne, 2017;Motion & Leitch, 2007). Such approaches allow researchers to understand discursive entanglements at regional, national and international levels.…”

Section: Pr As Professional Discoursementioning

confidence: 99%

The public relations profession as discursive boundary work

Bourne

2019

Public Relations Review

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According to Bucher et al. (2016: 499), boundaries "demarcate professions from other professions and subprofessions with distinctive status and centrality in the field. However, these boundaries are not fixed." This observation holds true when applied to PR's professional project, which is ever-changing-encompassing boundary-work with adjacent fields such as journalism, advertising, marketing, human resources, management consultancy, accountancy and data management. PR's boundary-work has also led to fragmentation into other communication specialisms, including corporate communications, investor relations (IR), marketing communications and reputation management. Several studies have looked at contestation between PR and adjacent fields (Bourne, 2015a; Christensen et al., 2008; Hutton, 2010; Johansen & Anderson, 2012). However, the wider literature on professionalisation lacks a systematic account of how professions discursively construct their boundaries, or how differences in field position can influence a profession's use of discursive strategies to defend or contest its boundaries (Bucher et al., 2016). This matters for the deepening of PR's scholarship, since an effective exploration of the PR profession must account for professions as socially-constructed, and include studies of PR's jurisdictional disputes (Abbott, 1988; Bourne, 2015a; Zorn, 2002).

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“…In some ways, the start of identity-related research in public relations began with the work of scholars investigating such lived experiences of minority practitioners, particularly African Americans and Hispanic Americans (e.g., Kern-Foxworth, 1989;Kern-Foxworth, Gandy, Hines, & Miller, 1994;Layton, 1980;Len-Rios, 1998;Zerbinos & Clanton, 1993), as well as women (e.g., Cline et al, 1986;Toth & Cline, 1989). Later research connected various theoretical concepts in public relations to identity-defined practitioner groups delineated by race, ethnicity, gender, and sexual orientation (e.g., Ciszek & Logan, 2018;Ki, 2004;Mundy, 2015;Pompper, 2004Pompper, , 2007Sha, 1995Sha, , 2006Sha & Ford, 2007;Tindall, 2009;Tindall & Waters, 2013).…”

Section: Identity Research In Public Relationsmentioning

confidence: 99%

Editor’s essay: Identity and/in/of public relations

Sha¹

2018

Journal of Public Relations Research

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In this themed issue, the Journal looks at the intersection of public relations and identity, which has been part of my academic research agenda for decades, inasmuch as the concept of identity has been an area of personal interest for me since childhood. Even before I knew any words to attach to the concept of identity, my lived experiences etched the importance of identity into my mind and thus into my intellectual journey. As one example, in my kindergarten class at Morningside Elementary in Salt Lake City, Utah, students returned from Thanksgiving break to report on what they had eaten the past Thursday with their families. Feeling very embarrassed and out of place, I shared that my (immigrant) family had eaten noodles; all my classmates, one after another, recounted turkey-centered meals accompanied by various side dishes (none of which were noodles). As a college junior studying in France, I was publicly accosted by a White Frenchman who screamed at me (in French) that France was not a Japanese colony and that I should "go home," never mind that my heritage is Chinese (not Japanese) and that my home was (and remains) the United States, not anywhere in Asia.

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Challenging the dialogic promise: how Ben & Jerry’s support for Black Lives Matter fosters dissensus on social media

Cited by 124 publications

References 29 publications

The contingency of corporate political advocacy: Nike’s ‘dream crazy’ campaign with Colin Kaepernick

The contingency of corporate political advocacy: Nike’s ‘dream crazy’ campaign with Colin Kaepernick

The public relations profession as discursive boundary work

Editor’s essay: Identity and/in/of public relations

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