“…In such a way, we argue that an organisation's capacity to be innovative and prompt a sustainability transition largely depends on its employees' creative ideas. As a matter of fact, studies across fields agree that the promotion of entrepreneurial behaviour -that is, the inclination to identify opportunities and introduce innovative ideas (Shane and Venkataraman, 2000) -within organisations is essential to foster innovation (see NBS, 2010;Weisnburger et al, 2018;Markopoulos, 2019;Miao and Ji, 2020;Hoyrup et al, eds.). On the contrary, if entrepreneurial behaviour is not appropriately harnessed, 'innovation remains little more than an aspirational destination than a sustainable, tangible one' (Coakes et al, 2011, p. 31).…”