Challenges That Face Colleges of Agriculture

‘Who’s out there?’ — Strengthening Internet Communication for Agriculture Through Consideration of Audience Dimensions and User Needs

“…Issues of audience and evaluation have long been problematic for the field and are prominent in debates over whether agricultural communications should focus on marketing or service, on rural or broader needs, or function in a manner that is high tech or high touch (Whiting, 1996). These issues exist at the applied level, as well.…”

“…Whiting summarized the perspectives in a list that he named "The Ten Great Paradoxical Challenges That Face Extension, Research, and the Land Grant System" (Whiting 1996).…”