Challenges of using marketing information system (MkIS) by SMEs in Fiji

Singh, Gurmeet; Naz, Rafia; Devi, K. Karthika

doi:10.1504/ijesb.2013.055309

Cited by 3 publications

(2 citation statements)

References 31 publications

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“…The authors found that these institutions are more prone to adopt digital commerce in a lesser degree such as web presence and use of a website [58]. This finding is common across the literature; as found in Singh et al [59], SMEs do not perceive the benefits of adopting and implementing EC. Moreover, the authors also found in their sample that these organizations have a slow pace attitude towards change, leading them to miss marketing and business opportunities [59].…”

Section: Transition Towards Digital Venues Of Commercementioning

confidence: 63%

SMEs Must Go Online—E-Commerce as an Escape Hatch for Resilience and Survivability

Costa

Castro

2021

JTAER

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The recent emergence of e-commerce has brought a shifting paradigm into global markets. This revolutionary framework relying upon technological progress has conveyed a new era of commerce. More than ever, businesses are using digital marketplaces to stay relevant and competitive. Suddenly, buying online has become part of their daily routines. Accessibility, flexibility, and convenience make the internet the ideal platform for modern age consumers. Small and medium enterprises predominate in almost every industry generating employment, income, and sustainability. Nonetheless, e-commerce adoption among these organizations is yet to be widely undertaken. This article has a twofold objective: first, it gathers data regarding the emergence of e-commerce adoption by SMEs through a systematic literature review encompassing 32 indexed articles (published between 2003 and 2021). Secondly, it provides a quantitative and qualitative analysis identifying strategic options and guidelines for a smooth digital transition among these players. Lastly, some recommendations to policy makers were clipped to work as facilitators, given SMEs specificities. The future is digital and the struggle for e-commerce adoption and exploitation among these organizations is at the top of the agenda. It is central in maintaining the vibrancy of the business ecosystem, and is therefore a turnkey for economic recovery.

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Section: Transition Towards Digital Venues Of Commercementioning

confidence: 63%

SMEs Must Go Online—E-Commerce as an Escape Hatch for Resilience and Survivability

Costa

Castro

2021

JTAER

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“…Indeed, the research suggested that in the 'post-pandemic scenario', SMEs were significantly more vulnerable to failure than larger firms (Ikmal et al, 2020). Moreover, Singh et al (2013) suggest that SMEs may not perceive the benefits of adopting and implementing e-Commerce. Hence a key issue is whether Agri-food businesses in this post-pandemic scenario are able to adapt to the digital world.…”

Section: C-19 Pandemic and Supportsmentioning

confidence: 99%

Pivoting Online: The Case of the Agri-food Sector

Rogers

2022

ICTR

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The debate concerning e-Commerce adoption is an evolving one that in the context of the current COVID-19 Pandemic has come centre stage. Although the shift towards e-Commerce platforms has been an increasing trend in recent years, Curtin (2020) states the current pandemic has accelerated consumers’ shifts toward e-Commerce by five years. As store closures and new enforcements became a reality, it forced many companies to pivot their online strategies overnight (Shadler et al, 2020). Since its inception in the late 90’s, e-Commerce adoption and research has championed the rise and the significant benefits of e-Commerce. Industries as diverse as financial, retail, manufacturing, and hospitality (Josanov, 2011; Kremez et al, 2019; Helper and MacDuffie, 2000; Hua, 2016) have embraced e-Commerce. By contrast, research into the use and level of adoption by Agri-food businesses indicates that this sector has not kept pace with this digital revolution. This is surprising given the importance of this sector worldwide. Indeed, it is one of the most important indigenous industries in Ireland in terms of employment, economic output, and export performance. However, there is scarce research found in the case for Irish Agri-food e-Commerce development, with limited industry reports available. Previous research elsewhere called for government support to encourage the move to online territory (Sparkes and Thomas, 2001; Sturiale and Scuderi, 2016), and the onset of COVID-19 furthered this. Numerous support agencies expanded on their current offerings in relation to digital support, although little is known around Agri-food businesses adoption of these. For this reason, this paper intends to add to the limited studies surrounding this important indigenous industry in Ireland within the widely dynamic topic of e-Commerce platforms. The focus of this paper is directed toward the adoption and integration of these online platforms during COVID-19, the benefits and challenges faced, the role of support agencies and further support suggested by SMEs through survey data. This study has both an academic and industry focus and hence aims to improve our understanding of online activity and digital support within this sector.

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Synthesising TBI-relevance in India through Six Sigma approach

Singh

Khanduja

2015

IJEIM

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Challenges of using marketing information system (MkIS) by SMEs in Fiji

Cited by 3 publications

References 31 publications

SMEs Must Go Online—E-Commerce as an Escape Hatch for Resilience and Survivability

SMEs Must Go Online—E-Commerce as an Escape Hatch for Resilience and Survivability

Pivoting Online: The Case of the Agri-food Sector

Synthesising TBI-relevance in India through Six Sigma approach

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