“…Similarly, better performance is possible also for Italian wine tourism, which nowadays has not yet reached full development especially considering the full potential of the country (Tommasetti and Festa, 2014;Festa et al, 2015). Similar problems have arisen also for Wine Routes, most of all because frequently their governance, and the related engagement/responsibility, being normally a wide public/private collaboration, is not clear, or at least is not shared (Bregoli et al, 2016), even though this problem is common also for all the Wine Routes throughout the world (Kunc, 2010;Hassen and Tremblay, 2016).…”