Challenges in conducting and publishing research on the Middle East and Africa in leading journals

Lages, Cristiana Raquel; Pfajfar, Gregor; Shoham, Aviv

doi:10.1108/imr-12-2014-0374

Cited by 76 publications

(84 citation statements)

References 70 publications

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“…In the Middle East and Africa, noted Lages, Pfajfar, and Shoham (2015, page 59), "For organizational research, very few organizations [are] willing to allow research [and it is] difficult to obtain permission." Although some scholars (e.g., Ahmad, 2012;Pfajfar & Shoham, 2015) have argued that a relatively low level of response is acceptable in the Middle East, the findings presented here ought to be generalized with caution.…”

Section: Total Items 45mentioning

confidence: 71%

SME social media use: A study of predictive factors in the United Arab Emirates

Bakar¹,

Ahmad²,

Ahmad³

2019

Glob Bus Org Exc

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Considerable research has been conducted on social media, yet the determinants of their adoption by organizations, especially small and medium‐size enterprises (SMEs), remain unclear. Previous studies have concentrated largely on the use of social media by individuals or in large organizations. Based on data from 144 SMEs in the United Arab Emirates, this analysis features a conceptual model that encompasses various technological, organizational, and environmental factors that may influence the adoption of social media. The results show that in terms of technological context, compatibility and observability are significant in an SME's decision to adopt social media. Additionally, organizational context, the level of top management support, and the overall environmental context also have an impact on SMEs leaders' use of social media in business. Though limited in scope, this study serves as a starting point for future research on social media adoption in the Middle East region, as well as in other developing countries.

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Section: Total Items 45mentioning

confidence: 71%

SME social media use: A study of predictive factors in the United Arab Emirates

Bakar¹,

Ahmad²,

Ahmad³

2019

Glob Bus Org Exc

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“…Lages et al reported that conducting research in this region could be challenging due to a lack of access to reliable and valid data, deficiencies in research support infrastructure, language barriers and a lack of networking among researchers. 20 Political instability has also been hypothesised to affect research publications, as demonstrated in Uganda and Kenya. [21][22][23] Unfortunately, political unrest may result in a reduction in funding, massive in-and outmigration, strikes and violence.…”

Section: Discussionmentioning

confidence: 99%

Cancer Research in the Arab World: A review of publications from seven countries between 2000–2013

Hamadeh¹,

Borgan²,

Sibai³

2017

SQUMJ

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from seven countries, including Bahrain, Kuwait, Iraq, Lebanon, Morocco, Palestine and Sudan. A total of 1,773 articles were identified, with a significant increase in yearly publications over time (P <0.005). Only 30.6% of the publications included subjects over the age of 50 years old. There was a dearth of cross-sectional/correlational studies (8.8%), randomised controlled trials (2.4%) and systematic reviews/meta-analyses (1.3%). Research exploring cancer associations mainly considered social and structural determinants of health (27.1%), followed by behavioural risk factors (14.1%), particularly tobacco use. Overall, more cancer research is needed in the Arab world, particularly analytical studies with high-quality evidence and those focusing on older age groups and associations with physical activity and diet.

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“…First, the Middle East and North Africa (MENA) region has been "historically ignored in advertising research" (Kalliny et al 2009, p. 92) and indeed in the wider domain of international marketing research (Lages et al 2015). Despite being "portrayed by the sensationalistic media as politically unstable and potentially violent" (ibid, p. 5), the MENA region is characterised by rising levels of young consumers (Pew Research 2011), exponential growth in media proliferation (Dubai Press Club 2012) and therefore increasingly attractive for business opportunities (Lages et al 2015;Drumwright and Kamal 2016).…”

Section: The Lebanese Contextmentioning

confidence: 99%

“…Despite being "portrayed by the sensationalistic media as politically unstable and potentially violent" (ibid, p. 5), the MENA region is characterised by rising levels of young consumers (Pew Research 2011), exponential growth in media proliferation (Dubai Press Club 2012) and therefore increasingly attractive for business opportunities (Lages et al 2015;Drumwright and Kamal 2016). Second, and not unlike other emerging economies, MENA contexts have the potential to challenge conventional marketing thinking (Burgess and Steenkamp 2006) and facilitate the re-assessment of existing conceptualisations of marketing theory (Akbar and Samii 2005).…”

Section: The Lebanese Contextmentioning

confidence: 99%

Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach

Shabbir

Maalouf²,

Griessmair

et al. 2018

J Bus Ethics

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Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study therefore is to provide a first illustration of an emic and informant-based derivation of perceived ad ethics. The authors use multi-dimensional scaling as an approach enabling the emic, or locally derived deconstruction of perceived ad ethics. Given recent calls to develop our understanding of ad ethics in different cultural contexts, and in particular within the Middle East and North Africa (MENA) region, we use Lebanon-the most ethically charged advertising environment within MENA-as an illustrative context for our study. Results confirm the multi-faceted and pluralistic nature of ad ethics as comprising a number of dimensional themes already salient in the existing literature but in addition, we also find evidence for a bipolar relationship between individual themes. The specific pattern of inductively derived relationships is culturally bound. Implications of the findings are discussed, followed by limitations of the study and recommendations for further research.

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Challenges in conducting and publishing research on the Middle East and Africa in leading journals

Abstract: Research in the ME and Africa published in the most influential marketing journals has addressed issues such as branding and product evaluations (

Cited by 76 publications

References 70 publications

SME social media use: A study of predictive factors in the United Arab Emirates

SME social media use: A study of predictive factors in the United Arab Emirates

Cancer Research in the Arab World: A review of publications from seven countries between 2000–2013

Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach

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