Challenges Facing Small And Medium Tourism Enterprises: A Case Study In Kuala Sepetang

Abstract

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Challenges of SME in The Tourism Industry: A review

“…Mostly SMEs create a product that has no economic benefit. SMEs in Kuala Sepetang face challenges shortage of qualified manpower (Shin et al, 2020). Results show that SMEs do not have skills and are qualified as tourist guides; they do not know the right way to explain their business to visitors.…”

“…One of the challenges for SMEs in tourism is a lack of knowledge (Ekanayake et al, 2020;Istanti, 2021;Khokhobaia, 2019;Makhitha, 2017;Reindrawati, 2020;Sade et al, 2017;Shafiei & Karoubi, 2018.;Shin et al, 2020). SMEs with strong knowledge will be a success factor in their business.…”

“…Seasonality is the second challenge (Devi, 2019;Gamage et al, 2020;Shin et al, 2020). Seasonality is the term used to describe predictable changes that take place over a year in an economy or business based on the seasons.…”

“…It has been blamed for causing or making worse several challenges the sector faces, such as access to capital, difficulties hiring and retaining full-time employees, problems with low returns on investment leading to high operational risk, and issues with peaking and overuse of facilities (Devi, 2019). While boat operators benefit from the brisk business during peak season, weekdays during low season are slower, which makes it difficult for them to employ fulltime staff (Shin et al, 2020).…”