Challenges and Opportunities in the Teaching of the National Image of China in General Education Courses in Chinese University — An International Media Communication Study from the Perspective of the “Belt And Road” Initiative

Abstract

This paper aims at finding the challenges and opportunities in the teaching of the national image of China in college general education courses. It analyzes the international media communication of China's national image from the perspective of the "Belt and Road" initiative and discusses its influence on the teaching of related contents in Chinese university. It identifies the challenges in material preparation, teaching guidance and cultural difference awareness caused by China's disadvantageous status in the international discourse and proposes corresponding countermeasures. This paper further point out the potential opportunities found in the process of overcoming such challenges and concludes with an optimistic assertion that with proper measures taken, general education courses in Chinese university are the best platform to cultivate students with international perspective, critical thinking and cultural confidence.

National Image Construction Based on Multimodal Translation in the Context of Big Data

“…However, the question of what kind of national image to be shaped and how to shape it is a country's own "right to speak" [4]. "Today, in the new era, China has the ability and strength to shape its own national image and the right to speak, and how to build a national image with Chinese style has become the focus of attention of all walks of life [5][6]. Effective top-down planning of translation activities can help the smooth implementation of the national image "selfimage" project [7][8].…”