Challenges and opportunities for marketers in the emerging markets

Sharma, Piyush; Luk, Sherriff T.K.; Cardinali, Silvio; Ogasavara, Mário Henrique

doi:10.1016/j.jbusres.2018.01.065

Cited by 32 publications

(22 citation statements)

References 62 publications

(88 reference statements)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Developing and non-Western countries such as Malaysia provide a useful background in understanding institutions and immigrant entrepreneurship activities due to its nascent experience in dealing with foreign entrepreneurs (Abd Hamid, O'Kane, & Everett, 2019)and the role of culture and traditions shaping its environment (Barkema, Chen, George, Luo, & Tsui, 2015). As an implication, international business decisionmakers navigate the complexity of relationship-based processes and the host nation's focus on development (Barkema et al, 2015;Sharma, Luk, Cardinali, & Ogasavara, 2018). Here, it is timely and worthwhile to understand the way IEs deal with such contexts in their entrepreneurial endeavours.…”

Section: Introductionmentioning

confidence: 99%

Challenges experienced by immigrant entrepreneurs in a developing non-Western country: Malaysia

Hamid¹

2020

EBER

View full text Add to dashboard Cite

The objective of the article is to explore the challenges experienced by immigrant entrepreneurs in a developing non-Western immigrant-receiving country. Research Design & Methods: Through a qualitative approach, this study examined the experiences of immigrant entrepreneurs from Indonesia, Pakistan, and South Korea in one host country, Malaysia. Findings: The findings suggest that the formal aspects of host country institutions are mainly instrumental in the commencement stages of immigrant entrepreneurs' ventures and the informal aspects of institutions are predominantly influential in the developmental stages of immigrant entrepreneurs' ventures. Specifically, the findings indicate that the challenges experienced by immigrant entrepreneurs in the host country mainly stem from (1) governing institutions, (2) resource-providing institutions, (3) local society and (4) competition in the host country. Implications & Recommendations:Through the model, this study provides a layer of knowledge in immigrant entrepreneurship activities conducted in developing non-Western countries, which is a fertile area of interest in immigrant entrepreneurship. Practice-wise, this study provides useful evidence in assisting immigrant entrepreneurs and host country's policymakers who deal with trade and migration to create a more sustainable landscape for immigrants to conduct entrepreneurship activities. Contribution & Value Added: This research contributes to the immigrant entrepreneurship literature by further gauging the way home-host country dynamics influence the experiences of immigrant entrepreneurs in conducting their ventures in a foreign country. Article type:research article

show abstract

Section: Introductionmentioning

confidence: 99%

Challenges experienced by immigrant entrepreneurs in a developing non-Western country: Malaysia

Hamid¹

2020

EBER

View full text Add to dashboard Cite

show abstract

“…On the one hand, as a result of their common past, the Post-Soviet States share a similar socio-political background and show many similarities. For example, except for a few leaders from Central Europe, these countries are considered to be transition economies and are classified as emerging markets (Hoskisson et al , 2000) with all of the consequence this classification entails (Sharma et al , 2018). On the other hand, despite their common past, these countries have shown to be too diverse historically and culturally to follow one path of transition; therefore, they have not reached similar stages of development (Rabikowska, 2009).…”

Section: Divergent Assessment Of Services Growth In the Region Over The Past 30 Yearsmentioning

confidence: 99%

Viewpoint: service research in Post-Soviet states and the former eastern bloc

Gnusowski

2020

JSM

View full text Add to dashboard Cite

Purpose This paper aims to improve the service discipline’s understanding of the unique challenges and opportunities that services marketers encounter in Central, Eastern and Southeastern Europe (CESEE) and Post-Soviet states. This paper also serves as an introduction to the special section about services marketing perspectives in this region. Design/methodology/approach Considering the Post-Soviet reality, the paper is a viewpoint regarding the specific development potential of services marketing in the CESEE region. In addition, the three papers included in the special section use a variety of research methods, participants and service settings. Findings First, this paper outlines the positive and negative consequences of the radical changes in the services markets over the past 30 years. Next, all three papers included in the special section explore the distinctive customer perspective of services marketing. Finally, this paper discusses the specific relationship building environment of the Post-Soviet reality and how its unique do-it-yourself background contributes to the existing discussion on consumers’ involvement in the co-creation of value. Research limitations/implications The findings from this special section have valuable implications for future research on services marketing in the CESEE markets, although these may not always be generalizable beyond the unique context of the research detailed in each of these papers. Practical implications This research, along with the three papers, presents some useful directions for services marketing managers cooperating with the CESEE markets, such as understanding and managing the expectations of their customers or employees. Originality/value This paper is one of the first attempts to understand the uniqueness of the under-researched area of services marketing in the CESEE and Post-Soviet States, both from a theoretical and empirical point of view. This also provides previously under-represented authors from the region the opportunity to present their perspective to an international service community.

show abstract

“…Theodosiou và Leonidou (2003) 2003) gợi ý rằng để tăng cơ hội thành công, các nhà xuất khẩu nên chọn các quốc gia được coi là tương tự như thị trường nước nhà, bởi sự khác biệt môi trường ảnh hưởng tiêu cực đến kết quả xuất khẩu của doanh nghiệp. Các doanh nghiệp có thể rất linh hoạt trong môi trường quốc tế, nơi có nhiều sự khác biệt và sự không chắc chắn (Sharma, Luk, Cardinali, & Ogasavara, 2018). Như vậy, giả thiết H3 được đề xuất như sau:…”

Section: Sự Khác Biệt Môi Trườngunclassified

Các yếu tố bên ngoài doanh nghiệp tác động đến kết quả xuất khẩu rau quả của các doanh nghiệp Việt Nam

Ý¹

2020

HCMCOUJS

View full text Add to dashboard Cite

Nghiên cứu được thực hiện nhằm xác định và đo lường những yếu tố bên ngoài doanh nghiệp tác động đến kết quả xuất khẩu của các doanh nghiệp rau quả tại các tỉnh Nam Bộ và Lâm Đồng bằng phương pháp nghiên cứu định tính kết hợp định lượng. Nghiên cứu định tính được thực hiện thông qua thảo luận tay đôi cùng 10 nhà quản lý doanh nghiệp, nghiên cứu định lượng được thực hiện thông qua phỏng vấn trực tiếp 186 nhà quản lý doanh nghiệp trong lĩnh vực xuất khẩu rau quả. Phương pháp định lượng sử dụng công cụ phân tích độ tin cậy thông qua hệ số Cronbach’s Alpha, EFA, và hồi quy OLS để kiểm định mô hình và các giả thuyết nghiên cứu. Nghiên cứu cho thấy kết quả xuất khẩu của các doanh nghiệp rau quả chịu tác động trực tiếp bởi 4 yếu tố bên ngoài doanh nghiệp: (1) Đặc điểm ngành, (2) cường độ cạnh tranh, (3) sự khác biệt môi trường và (4) rào cản xuất khẩu.

show abstract

Challenges and opportunities for marketers in the emerging markets

Cited by 32 publications

References 62 publications

Challenges experienced by immigrant entrepreneurs in a developing non-Western country: Malaysia

Challenges experienced by immigrant entrepreneurs in a developing non-Western country: Malaysia

Viewpoint: service research in Post-Soviet states and the former eastern bloc

Các yếu tố bên ngoài doanh nghiệp tác động đến kết quả xuất khẩu rau quả của các doanh nghiệp Việt Nam

Contact Info

Product

Resources

About