Challenges and Growth Trajectory of the Hospitality Industry in South Africa (1994-2020)

Olowoyo, Mary Motolani; Ramaila, Sam; Mavuru, Lydia

doi:10.46222/ajhtl.19770720-150

Cited by 5 publications

(5 citation statements)

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“…Conradie (2012) elaborates on hospitality education as having a 'close and strong link with the industry and enables the students to be educated and keep abreast with the current industry trends' and states that the hospitality industry suffers from a shortage of skills and specialised labour. This definition corroborates Booyens' (2020) observation, saying that the hospitality industry requires a wide range of skills, and not having the relevant skills, knowledge, and formal qualifications for the hospitality industry contributes to the shortage of quality employees (Olowoyo et al, 2021). Cesario et al (2022) add that the tourism and hospitality industry plays a vital role in economic activity, outlining the staff shortage and limited supply of labour.…”

Section: Importance Of Education About the Hospitality Industrysupporting

confidence: 67%

“…The skills and knowledge acquired through education are essential as they elevate the standard of service, which by default leads to the success of the organisation, hence Olowoyo et al (2021) emphasise that education should attend to the needs of the hospitality industry since the world is constantly evolving, noting the importance of attracting young people into the tourism and hospitality sector and training them to bridge the skills gap that exists (Cesario et al, 2022).…”

Section: Importance Of Education About the Hospitality Industrymentioning

confidence: 99%

“…Further, adding to this, "approximately 3.7 million (36.1%) out of 10.2 million young people aged 15-24 years were not in employment, education, or training". Olowoyo et al (2021) refer to Maumbe andvan Wyk (2011), Saayman (2013), andOlowoyo andMaile;(2019) who highlight that there is a skills shortage problem and a lack of knowledge about the hospitality industry in South Africa and other countries. It is then essential for learners to know about this industry at high school level; as Booyens (2020:825) clearly states, "tourism is routinely promoted as a strategic labour absorbing sector with low entry barriers."…”

Section: Introductionmentioning

confidence: 99%

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The limited hospitality career knowledge of learners In Township High Schools, Cape Town

Menze,

Nyathela-Sunday

2024

ICTR

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The hospitality sector contributes positively towards the SDG’s by addressing youth employment and economic challenges, specifically in South Africa. Therefore, awareness and knowledge regarding careers and opportunities that are available within the hospitality industry are vital. As a result, high schools are encouraged to incorporate the relevant knowledge about careers within the curriculum. Hence, this paper reports on the level of hospitality knowledge of high school learners in Cape Town townships. This was a cross-sectional study that followed a quantitative approach, whereby data was collected using questionnaires. Respondents were 720 pre-matric (Grade 11) learners who attended school in townships. Data were analysed using the Number Cruncher Statistical System (NCSS) 9. Thirty-seven per cent (37,2%) of the learners indicated that they received information about the hospitality industry through various platforms . The findings above are substantiated by the results that indicate that most learners (67.2%) know nothing about the hospitality industry. Furthermore, a few learners (28,5%) indicated to know about the industry. To support this statement, 8,8% mentioned available careers to be within the medical field. The present findings showcase the knowledge gaps that exist at the high school level, and this has a negative effect on the career choice and employment opportunities the hospitality industry offers. This calls for an intervention from higher education and industry to address identified gaps. The findings of the study share valuable insights regarding limited access to hospitality careers. This is a challenge because it hinders knowledge of career and employment opportunities.

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Section: Importance Of Education About the Hospitality Industrysupporting

confidence: 67%

Section: Importance Of Education About the Hospitality Industrymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The limited hospitality career knowledge of learners In Township High Schools, Cape Town

Menze,

Nyathela-Sunday

2024

ICTR

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“…The TGCSA (2019) defines a hotel as an establishment that "provides formal accommodation with full or limited service to the travelling public". Another turning point in the South African hospitality industry in the early 2000s was the formulation of policies to stimulate growth (Olowoyo, Ramaila & Mavuru, 2021), which was particularly evident in 2010, when the industry had to provide affordable and suitable accommodation to visitors arriving in connection with the FIFA World Cup (PricewaterhouseCoopers [PwC]. ).…”

Section: The Hospitality Industry In South Africamentioning

confidence: 99%

Online response management: hotelier perspectives from a global South African tourism hub

Tomlinson,

Venske,

Mokoena

2023

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An online response management (ORM) system is a customer service system that is supported by information technology. A significant gap exists regarding literature on the management of online reviews at accommodation establishments in Cape Town. The aim of the study was to understand how hotels manage their online reputation when responding to online platforms visitor reviews, focusing on guests’ online reviews (OLR) and how hotels respond and use ORM systems to manage these reviews. This exploratory research employed a qualitative methodology, whereby seven 4-star rated accommodation establishments, within the Cape Metropole were sampled. Data were collected via face-to-face interviews, and online interviews and electronic mail were also accepted due to Covid-19 restrictions. The study presents the following assumptions drawn from existing research: (1) hotels are equipped to respond to online reviews during a pandemic, and (2) hotel management perceives negative and positive reviews to be impactful. The results reveal that hotels are aware of how negative and positive ORLs impact the brand of the establishment, and how ORM systems are used to monitor and maintain their reputation online. A contribution of the study was the adoption of positive response actions to an existing review response framework.

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“…The available literature on the impact of the COVID-19 pandemic, not only in South Africa but across the world, has blind spots concerning how informal traders who rely on domestic and international tourists and who utilize public spaces were affected. In South Africa, available studies on the implications of the COVID-19 pandemic on the tourism industry focus on the pandemic's impact on formal and established businesses, including the food and beverage sector [1,2], the transport sector [3,4], and the accommodation sector [4], among others. Thus, with studies on the COVID-19 pandemic still evolving, there is currently no study that specifically focuses on informal traders who operate in public spaces such as public parks.…”

Section: -Introductionmentioning

confidence: 99%

The Effects of COVID-19 on Informal Traders in Undesignated Spaces

Ndhlovu

Mhlanga²

2023

Emerg Sci J

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The literature on COVID-19 impacts overlooks the pandemic’ impact on informal traders who operate in undesignated public spaces. While studies on the impact of COVID-19 on informal traders exist, there remains little focus on how the socio-economic livelihood activities of informal traders in undesignated public spaces, such as parks, who rely on both domestic and international tourists as customers, have been impacted. This paper fills this gap by focusing on two case studies of urban public spaces in the city of Tshwane, South Africa. These spaces are Jubilee Square and Magnolia Dell Park. The study is predicated on the spatial triad framework which enables it to interrogate how the restriction on access and utilisation of public spaces during the COVID-19 lockdown impacted on the socio-economic activities of informal traders. It found that informal traders in these two parks were the most vulnerable category of traders during the COVID-19 lockdown and faced huge socio-economic and livelihood challenges. They lost their income sources and had their social networks disrupted. The article proposes social policy interventions in the governance of public spaces as part of an effort to save both lives and livelihoods in the face of a pandemic. Doi: 10.28991/ESJ-2023-SPER-07 Full Text: PDF

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Challenges and Growth Trajectory of the Hospitality Industry in South Africa (1994-2020)

Cited by 5 publications

References 0 publications

The limited hospitality career knowledge of learners In Township High Schools, Cape Town

The limited hospitality career knowledge of learners In Township High Schools, Cape Town

Online response management: hotelier perspectives from a global South African tourism hub

The Effects of COVID-19 on Informal Traders in Undesignated Spaces

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