Chain Management and Marketing Performance in Fruit Industry

Ricks, Donald J.; Woods, Timothy A.; Sterns, James A.

doi:10.17660/actahortic.2000.536.79

Cited by 5 publications

(3 citation statements)

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“…Research on understanding consumer responses to fruit quality—apple in particular—has been driven from two perspectives. An economic perspective is a need of apple growers to be competitive in fruit production and selling 1, 2. Nutritional and public health perspective is focused on an effort to increase fruit consumption and to improve its regularity, especially among children and adolescents 3.…”

Section: Introductionmentioning

confidence: 99%

Acceptability of scab‐resistant versus conventional apple cultivars by Polish adult and young consumers

et al. 2009

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BACKGROUND:One of the problems in marketing fruit is to increase the share of fruits produced in sustainable agriculture to meet the expectation of ecology-oriented consumers. Acceptability of such fruits by the consumers is of paramount importance. The objective of this study was to explore the acceptability of three scab-resistant apple cultivars as compared with three popular conventional cultivars by Polish consumers of various age groups (adults, youngsters and children). Acceptability was tested on apples harvested in two consecutive years (2004 and 2005) after 2 months cold storage. Apple samples were chosen among 22 conventional and scab-resistant cultivars for their distinctive differences in sensory profiles. Consumers evaluated separately the degree of external (appearance) and internal (flavour and texture) liking of an apple using a 9-point hedonic scale (children used a 5-point scale) and completed a questionnaire detailing socio-demographic and apple-concerning behavioural questions.

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Section: Introductionmentioning

confidence: 99%

Acceptability of scab‐resistant versus conventional apple cultivars by Polish adult and young consumers

et al. 2009

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“…Sangam (2002) defined a supply chain as: 'a chain of events which initiates the process of Source, Make and Deliver a product from ore to store to satisfy the ever changing needs of a customer in the Market place'. According to Ricks et al, (2002) supply chain management [SCM] 'represents a collection of management activities exercised between vertically related firms to improve efficiency, vertical integration, and overall performance of the participating firms within an industry'. Bowersox et al, (2002) defined SCM as 'consisting of firms collaborating to leverage strategic positioning and to improve operating efficiency'.…”

Section: What Is Supply Chain Managementmentioning

confidence: 99%

Perceptions of Supply Chain Management for Perishable Horticultural Crops: An Introduction

Hewett¹

2003

Acta Hortic.

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To ensure that the highest and appropriate quality of product is available for consumers, it is critically important that all parties involved in the production, packing, storage, transport, distribution and marketing of fresh fruits and vegetables do everything correctly in the chain from farm to plate. Over the past decade a major transformation has occurred in the way firms undertake business. Those that understand how the supply chain can be optimised and logistic processes can be improved have obtained enhanced customer satisfaction and loyalty, lower costs and improved market share and profitability. Supply chain management [SCM] has become a key business process; adopting key principles of developing strategic alliances; optimising organisational structures; developing the human resource to embrace the corporate vision and commitment to excellence; continually improving tools available in information technology have all had a major impact on company success. Can such principles be applied to the fresh fruit and vegetable industry that tends to be characterised by large numbers of small growers in dispersed locations with disparate products of variable quality, and who exist in an environment of mistrust and dubious loyalties? Examples from New Zealand of success (ZESPRI    International Ltd) and opportunity (the stone fruit industry) are used to demonstrate some of the difficulties that must be overcome to bring about necessary changes in the chain. It is suggested that those sectors that do not implement appropriate SCM systems run a real risk of failure in the foreseeable future.

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“…Marketing system is one of several management activities that have an important role because it is direct support to the company's activities and also to the sales volume to obtain optimal profits from maximum sales results. (Ricks et al, 2000). In overcoming the intense competition in sales, the company needs to work on a promotion strategy.…”

Section: Introductionmentioning

confidence: 99%

Promotion in Increasing Sales Product Popularity: Study on Youth Perspectives

Mbembae

2020

JLB

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Success or failure of a company that operates is always faced with costs, costs needed by the company. The use of social media can minimize promotion costs. Small and medium-sized businesses must begin to understand social media marketing so that products sold can sell quickly. A problem that is often faced by small and medium business people is the limited capital to advertise. Through social media marketing, small and medium businesses will save the cost of promoting their products. Modern marketing requires more than developing good products, setting competitive prices and making it easy for customers to reach. The younger generation will be very happy if business people know what they want automatically. In addition, they will also be open to a product if they are involved not as consumers but become friends. The advantage is that customers can easily submit responses or comments through social media, be it praise, criticism, or even suggestions.

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Chain Management and Marketing Performance in Fruit Industry

Cited by 5 publications

References 0 publications

Acceptability of scab‐resistant versus conventional apple cultivars by Polish adult and young consumers

Acceptability of scab‐resistant versus conventional apple cultivars by Polish adult and young consumers

Perceptions of Supply Chain Management for Perishable Horticultural Crops: An Introduction

Promotion in Increasing Sales Product Popularity: Study on Youth Perspectives

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