Chaebol Affect: Emotional Capital and the Interiority of Wealth in Im Sang-soo's The Housemaid and The Taste of Money

Choe, Youngmin

doi:10.1353/cj.2018.0050

Cited by 1 publication

(1 citation statement)

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“…The drama also alludes to the adoption in South Korea of the latest global trends in business management: managers heading large conglomerates, Corporate Social Responsibility programmes, and benevolent capitalism (episode 16). However, Crash Landing does not shy away from highlighting the corrupting consequences of capitalism: religion is portrayed as merely instrumental to prosperity in the South (episode 1), while the chaebol family fulfils a common stereotype by being presented as broken and corrupted (Choe 2018).…”

Section: Capitalist Modernity: Korean Identity In the Presentmentioning

confidence: 99%

K-drama Narrates the National: Korean Identities in Crash Landing on You

Son¹,

Schwak²

2022

Asian Perspective

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This article considers how a very popular South Korean TV drama, Crash Landing on You, both interprets and produces Korean identity through its imagining of the 'national'. We draw on constructivist literature that explores the biographical parameters of national identity narratives and their significance in global politics to examine changing representations of North Korea on South Korean screens. We analyze Crash Landing as a set of representations that mirror South Korea's construction of Korean national identit(ies), with real-world, sociopolitical consequences. We argue that nostalgic depictions of North Korea on screen situate it as the receptacle of a Korean past characterized by ruralness and intimate community life. In contrast, capitalist (post-)modernity is South Korea's inescapable present, signifying its material victory over the North by virtue of its developmental successes. Finally, reunification is the future-oriented project that unites the divided biographical trajectories of both Koreas but remains materially elusive.

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Section: Capitalist Modernity: Korean Identity In the Presentmentioning

confidence: 99%