Certified Ethical Advertising Executive: An Online Tool for Teaching Advertising Ethics
Anna R. McAlister,
Jef I. Richards,
Aileen T. Torrance
Abstract:This study examines the value of a new certification program designed to teach nine principles of ethical advertising. The Certified Ethical Advertising Executive (CEAE) certificate course was added to the curriculum in two undergraduate marketing courses in Fall of 2023. The same courses were taught by the same instructors in the semester prior (Spring 2023). The only substantive difference between the two semesters was that students in the Fall semester were required to complete the CEAE course as a course a… Show more
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