Using the Wright's generalized hypergeometric function, we investigate a class W (q, s; A, B, λ) of analytic functions with negative coefficients. We derive many results for the modified Hadamard product of functions belonging to the class W (q, s; A, B, λ). Moreover, we generalize some of the distortion theorems to the classical fractional integrals and derivatives and the Saigo (hypergeometric) operators of fractional calculus.2000 Mathematics Subject Classification. Primary: 30C45, 26A33.