Self propagating high temperature synthesis is a simple, fast and energy efficient process with a wide range of applications, one of which is the coating of the internal surfaces of steel pipes using a centrifugal thermit process. The process involves a highly exothermic reaction between powder reactants distributed around a steel tube rotating at high speed. Although the process has been widely studied, important features, particularly how the reaction propagates, have not been completely revealed due to extremely high reaction rates and temperatures. In the present work, Fe 2 O 3 -Al and, to a lesser degree, Cr 2 O 3 -Al reactions were studied under stationary (non-rotating) and rotating conditions using a high speed video camera by which the centrifugal thermit process was, for the first time, recorded optically. Video recordings clearly demonstrate that, in contradiction to current belief, the reaction does not always propagate in a well ordered (spiral) pattern, but involves multiple, randomly distributed ignition sites.