1994
DOI: 10.1108/09596119410060865
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CEO Perspectives on Scanning the Global Hotel Business Environment

Abstract: Reports on the first survey of chief executive officers of multinational hotel chains, sponsored by the International Hotel Association. The purpose of the survey was to assess the environmental scanning practices in those hotel firms and to learn how their executives view the uncertainty of the global business environment.

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Cited by 52 publications
(55 citation statements)
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“…However, the significance of the relationship depends on the exact measure of 'performance' (different measures of efficiency, effectiveness and adaptability were used in the survey). Other studies tend to focus on specific elements of the strategic management process, for example environmental scanning (Olsen and Teare, 1994;Costa and Teare, 2000). Olsen and Ropper (1998) provided a review of research in strategic management in the hospitality industry and found that it is still grounded in the classical view of strategy as a highly rational process.…”
Section: Existing Strategic Management Approachesmentioning
confidence: 98%
“…However, the significance of the relationship depends on the exact measure of 'performance' (different measures of efficiency, effectiveness and adaptability were used in the survey). Other studies tend to focus on specific elements of the strategic management process, for example environmental scanning (Olsen and Teare, 1994;Costa and Teare, 2000). Olsen and Ropper (1998) provided a review of research in strategic management in the hospitality industry and found that it is still grounded in the classical view of strategy as a highly rational process.…”
Section: Existing Strategic Management Approachesmentioning
confidence: 98%
“…Some empirical research in the hotel industry has explored the SIPs of hotel executives with a general interest in the application of the environmental scanning process in the hospitality industry (Costa, 1995;Costa & Teare, 1994). More specifically, Olsen, Murthy, and Teare (1994) and Simon and Namasivayam (1999) have explored the threat and opportunity perceptions of hospitality executives. O'Neill et al's (2004) research, although focusing on the effect of macroculture on hotel executives' SIPs, incorporates a study in which hotel managers provided information regarding their opinions of the most important strategic issues facing the lodging industry.…”
Section: Introductionmentioning
confidence: 99%
“…Therefore many hotels tend to establish brands to carry their slogans and impressions of quality. Apart from several global hotel chains, which already place high value on their brand equity, many individual, privately owned hotels join hotel associations in order to belong to and operate under an umbrella brand (Olsen et al 1994). If umbrella brands are used in hospitality marketing, success of extensions can only be benefited from if there is a fit between the original product and the extended one (Rotemberg, 2010;Volckner, et al, 2008).…”
Section: Literature Reviewmentioning
confidence: 99%