“…A number of strategy scholars indicate that corporate social responsibility (hereinafter CSR) can serve as a complementary measure of firm performance, and it is gaining empirical support as a useful predictor of the ability of firms to develop long-term sustainability (Ahmed, Islam, Mahtab, & Hasan, 2014;Chakrabarty & Wang, 2012;Kacperczyk, 2009;Lopez, Garcia, & Rodriguez, 2007;Ogden & Watson, 1999). Although CSR has become one of the central issues for many organizations, most prior empirical studies examine the relationship between CSR and firm performance (Al-Tuwaijri, Christen, & Hughes, 2004;Wang, Chen, Yu, & Hsiao, 2015) or the role of individual executives, such as CEO narcissism (Petrenko, Aime, Ridge, & Hill, 2016) and CEO materialism (Davidson, Dey, & Smith, 2019), in shaping CSR strategies. Despite this heightened interest in CSR in general, there are very few studies on the association between CSR and business strategy.…”