“…With regard to the valence of an issue, previous work on strategic issue diagnosis tended to assume that decision-makers usually classify an issue as either positive or negative (Chattopadhyay, Glick, & Huber, 2001;Dutton 21 & Jackson, 1987;George, Chattopadhyay, Sitkin, & Barden, 2006;Jackson & Dutton, 1988;Sharma, 2000;Thomas et al, 1993). More recently, organizational scholars have devoted attention to ambivalent interpretations of strategic issues (Fong, 2006;Gilbert, 2006;Plambeck & Weber, 2009, 2010. While univalent interpretations denote an issue as being clearly positive or negative, ambivalent interpretations attach competing positive and negative evaluations to various aspects of an issue (Plambeck & Weber, 2009, 2010.…”