We examined the role of protein kinase C (PKC) in the mechanism and regulation of intracellular Ca 2؉ (8,9). It is recognized increasingly that the pattern and frequency of [Ca 2ϩ ] i oscillations play a key role in signal transduction, regulating Ca 2ϩ -and calmodulin-dependent protein kinase II (10), protein kinase C (11), mitochondrial metabolism (12), and nuclear transcriptional activity leading to differential gene expression (13-16). Consequently, the elucidation of the mechanisms underlying the generation of [Ca 2ϩ ] i oscillations has attracted intense interest.Most models proposed to explain the mechanism by which [Ca 2ϩ ] i oscillations are generated in response to GPCR activation are based broadly on negative feedback effects of PKC on the production of Ins(1,4,5)P 3 or on the regulatory properties of [Ca 2ϩ ] i on the Ins(1,4,5)P 3 receptor (17-19). For example, classic (␣,  1 ,  2 , and ␥) and/or novel (␦, ⑀, , and ) isoforms of PKC, which are stimulated by [Ca 2ϩ ] i and diacylglycerol or by diacylglycerol, respectively (20, 21), can attenuate phosphoinositide signaling either by phosphorylation and uncoupling of the receptor from Gq (22,23) or by phosphorylation of the  3 isoform of phospholipase C, which prevents its activation by Gq (24). In addition, PKC can also reduce [Ca 2ϩ ] i by accelerating the rate of Ca 2ϩ extrusion from the cell (25). Our recent experiments, using the PKC inhibitor Ro-31-8220, suggested that negative feedback by PKC could also play a role in the generation of [Ca 2ϩ ] e -evoked [Ca 2ϩ ] i oscillations via the CaR (9). Specifically, in the presence of this inhibitor, most cells expressing CaR responded to an increase in [Ca 2ϩ ] e by a transient increase in [Ca 2ϩ ] i rather than by [Ca 2ϩ ] i oscillations (9). In contrast, Breitwieser et al. (8)