Cellbazaar, a Mobile-Based E-Marketplace: Success Factors and Potential for Expansion

Zainudeen, Ayesha; Samarajiva, Rohan; Sivapragasam, Nirmali

doi:10.2139/ssrn.1618171

Cited by 8 publications

(3 citation statements)

References 6 publications

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“…Mobile money collection points can be created at various locations to further facilitate the money receipts. It has been revealed in the previous research that below-the-line marketing techniques have been successful in raising awareness, encouraging trial and use of more-than-voice mobile services (Zainudeen et al , 2010) for the BoP. As the results indicated a significant effect of PEOU and PU on attitude, these measures can help in raising awareness about mobile banking as beneficial and easy to use and thus create a positive attitude among the BoP customers toward mobile banking.…”

Section: Discussionmentioning

confidence: 92%

Adoption of mobile banking at the bottom of the pyramid: an emerging market perspective

Purohit

Arora

2021

IJOEM

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PurposeThis paper aims to investigate the factors that affect mobile banking adoption among the bottom of the pyramid (BoP) group in an emerging market.Design/methodology/approachData were collected from 332 bank customers in the BoP group through a questionnaire based on previously validated scales. Structural equation modeling (SEM) was applied using SmartPLS 2.0 to analyze the data.FindingsIt was found that perceived usefulness (PU) and perceived ease of use (PEoU) influence the attitude toward mobile banking positively whereas the perceived risk (PR) and perceived deterrents (PDs) influence the attitude negatively. The subjective norms (SNs) and the attitude positively affect mobile banking adoption. Knowledge of mobile banking has a strong effect on the PEoU, but it does not influence the PU of mobile banking.Originality/valueThis research makes an original contribution to the extant research and fills the gap by exploring the factors that affect the mobile banking adoption among a distinct BoP group (migrant workers) in an emerging market. The authors make use of knowledge of mobile banking and PDs as novel and important constructs in the technology acceptance model (TAM) to explore the factors that affect mobile banking adoption among the BoP.

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Section: Discussionmentioning

confidence: 92%

Adoption of mobile banking at the bottom of the pyramid: an emerging market perspective

Purohit

Arora

2021

IJOEM

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“…The arguments lie in the fact that these members can never be aligned or easily removed from this network without the intervention of external power, as these redundant members in the existing supply chain capture the primary source of manipulated power (Peng et al , 2010; Wu et al , 2010; Shareef et al , 2020b). Shedding light on the theoretical development of service outsourcing (Trienekens, 2011; Zainudeen et al , 2011; Zhang et al , 2019), several studies argued that the inclusion of mobile information and communication (MIC – seamless connections through a smartphone using cross-platform voice over IP, VoIP, say Viber, WhatsApp, IMO, etc.) can be an excellent scope to gradually decrease the necessity of powerful middlemen and ensure adaptation of simple network connection from the rural or remote producers to the final retailers (Tate and Ellram, 2006; Williamson, 2008).…”

Section: Literature Reviewmentioning

confidence: 99%

Stakeholders conflict and private–public partnership chain (PPPC): supply chain of perishable product

Shareef

Dwivedi

Ahmed

et al. 2021

IJLM

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PurposeThis paper aims to address procurement, logistics management, inventory control and distribution of perishable items, i.e. vegetables, fruits, flowers and fishes, during the social isolation period of the Covid-19 era to identify conflicting interests among the channel members; present inventory and information sharing scenario; and reveal organizational dispute and existence of redundant, nonessential and corrupted members in the supply chain.Design/methodology/approachThis study uses an exploratory investigation to evaluate the relations among the members of the supply chain of perishable food items. In this context, it is designed to investigate the field, observe the members of the existing supply chain from rural and remote places and capture their interviews to accomplish the objectives.FindingsThis study identified that although the supply chain of perishable food items is controlled truly by private parties, from a realistic view, the private–public partnership is essential where the government should play the coordinating role. In this context, continuous interaction, coordination and information sharing among the members to establish an optimum and scalable network and remove any redundant nodal points is a key success factor for managing an efficient supply chain.Research limitations/implicationsTheoretical and managerial implication of this research is enormous. The existence of functional and dysfunctional conflicts in the same supply network and how it can be detrimental to the performance of the members are exposed in this study, which can be an excellent source to be investigated. Practitioners and researchers can gain a greater understanding to identify the root causes of conflicts in the existing structural dynamics, shedding light on organizational interactions, power and group behavior during the Covid-19 era.Originality/valueFrom the light of management and inter-organizational conflicts, this is a pioneer study that has detected the redundant channel members, their source of power and how their removal can present an optimum channel with group coherence and synergistic interest.

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“…The technology provides the ability to link and coordinate activities among customers, suppliers, and middlemen (Basole and Rouse, 2008). Examples of the powerful effects of this technology in BOP markets are given by Zainudeen et al (2010) in a case study of CellBazaar, a mobile-based electronic bazaar in Bangladesh, and by Jagun et al (2008) in an examination of how mobile telephony alters supply chain relationships in the Nigerian cloth weaving industry.…”

Section: Research Propositionsmentioning

confidence: 99%

Enhancing market exchanges at the base of the pyramid

Nakata¹,

Antalis

2015

International Marketing Review

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The base of the pyramid (BOP) has garnered attention recently, as it constitutes the largest unreached global segment. While international marketers are interested in serving this segment, the BOP is characterized by deep and wide poverty, which dampens market exchanges, or making/selling and buying/consuming activities. This study aims to address a) the specific issue of how national culture distinguishes BOP markets in terms of exchange activities, and b) the broad issue of how market exchanges can grow and flourish by accounting for comparative differences across BOP markets. We do so by drawing on theories of poverty, culture, human assets, and information technology as well as the BOP literature to propose a conceptual framework. The framework proposes that restrictive poverty may be ameliorated through enhanced, or more active, market exchanges. Three factors have an enhancing role: national culture (performance orientation), nontraditional capitals (social and creative), and transformative technologies (mobile telephony). Furthermore, due to differences in culture, capitals, and technologies, BOP markets vary in market exchange behaviors, indicating opportunities for strategic and tactical marketing. We conclude with managerial and theoretical implications of the framework.

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Cellbazaar, a Mobile-Based E-Marketplace: Success Factors and Potential for Expansion

Cited by 8 publications

References 6 publications

Adoption of mobile banking at the bottom of the pyramid: an emerging market perspective

Adoption of mobile banking at the bottom of the pyramid: an emerging market perspective

Stakeholders conflict and private–public partnership chain (PPPC): supply chain of perishable product

Enhancing market exchanges at the base of the pyramid

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