Cell Phone Usages Promoting Economic Development Among the Retail Shop Owners of Marketing in Tenkasi District of Tamil Nadu

Abstract

How the adverse conditions prevailing during Covid-19 change through cell phone usages promote economic development. The study was conducted in Alangulam Town Panchayat of Tenkasi District of Tamil Nadu. It was purely an empirical study. Purposive sample methods were adopted and interview scheduled tools were administered. 100 samples were taken in four types of traders, encompassing 25, Grocery shops owners, 25, Vegetable shops owners, 25, Fruits and juice stall owners and 25, Bakery with tea shops owners. The major objectives of the study include, i. To study in what way small retailers are benefited in using the cell phone. ii. To identify what type of apps economically helpful to money transaction for selling and purchasing the goods. ii. To analyze how whats app promoting economic development to the retail shop owners. Of the total three-fourth (75%) of retail shop owners have been using the Android iPhone. Further, four-fifth (80%) of the retail shop owners have been transacting the money through Paytm and Google pay. Whereas two-fourth (50%) of the retail shop owners have been operating WhatsApp groups and knowing the day-to-day market rates and purchasing order of goods. Among those one-fifth (20%) of the retail shop owners have lost their money through online. After covid-19 lockdown period, 20% of the owners have extended and modified their shops, besides 60% of the owners pay ready cash and purchase the goods. 20% owners have the savings in Banks.