Celebrity in China 2010
DOI: 10.5790/hongkong/9789622090873.003.0005
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Celebrity Philanthropy: The Cultivation of China's HIV/AIDS Heroes

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Cited by 10 publications
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“…Celebrity activism on various social issues such as democracy, human rights and health is common in Europe-American societies. (Hood, 2010). However, with the rapid growth rate, China is expected to experience a massive expansion of private foundations in the near future.…”
Section: Discussionmentioning
confidence: 99%
“…Celebrity activism on various social issues such as democracy, human rights and health is common in Europe-American societies. (Hood, 2010). However, with the rapid growth rate, China is expected to experience a massive expansion of private foundations in the near future.…”
Section: Discussionmentioning
confidence: 99%
“…Despite a rapid increase in celebrity advocacy on issues of humanitarian concern such as democracy, human rights, and health (Meyer & Gamson, ; Hood, ), celebrity philanthropy (celanthropy) and celebrity–charity alliances are an under‐researched area in marketing. Look to the Stars () reports 3319 celebrities engage in humanitarianism and collaborate with charities, such as actress Angelina Jolie's support for Doctors Without Borders and musician Bono's partnership with Red Cross.…”
Section: Introductionmentioning
confidence: 99%