Celebrity Philanthropy: The Cultivation of China's HIV/AIDS Heroes

Hood, Johanna

doi:10.5790/hongkong/9789622090873.003.0005

Cited by 10 publications

(2 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Celebrity activism on various social issues such as democracy, human rights and health is common in Europe-American societies. (Hood, 2010). However, with the rapid growth rate, China is expected to experience a massive expansion of private foundations in the near future.…”

Section: Discussionmentioning

confidence: 99%

The sculpture of tick-borne disease media coverage in the United States and China

Zeng,

Tang,

Rahmani

et al. 2018

J. inc. comm

View full text Add to dashboard Cite

Media’s ability to enhance the salience of certain topics for the public and affect governmental policy-setting processes is widely recognized. This is particularly evident in health communication, where newspapers are one of the most important sources of health information. This study compares media depictions of tick-borne disease in the United States and China. Both countries are experiencing an increase in tick-borne diseases and have vastly different media landscapes. To investigate US and Chinese newspaper coverage of tick-borne diseases, a content analysis was conducted of four US and four Chinese newspapers. The analysis considered length, tone, chief actors, and themes present in articles covering tick-borne diseases from 2010-2015. The findings reveal significant differences between the two nations on length of the articles, chief actors portrayed in the articles, and themes present in the articles. The data also show: tick-borne disease stories were overwhelmingly framed in a neutral way in both nations; newspapers in the US featured more celebrity-related stories compared to newspapers in China; and US stories as opposed to those in China focused more on health policies.

show abstract

Section: Discussionmentioning

confidence: 99%

The sculpture of tick-borne disease media coverage in the United States and China

Zeng,

Tang,

Rahmani

et al. 2018

J. inc. comm

View full text Add to dashboard Cite

show abstract

“…Despite a rapid increase in celebrity advocacy on issues of humanitarian concern such as democracy, human rights, and health (Meyer & Gamson, ; Hood, ), celebrity philanthropy (celanthropy) and celebrity–charity alliances are an under‐researched area in marketing. Look to the Stars () reports 3319 celebrities engage in humanitarianism and collaborate with charities, such as actress Angelina Jolie's support for Doctors Without Borders and musician Bono's partnership with Red Cross.…”

Section: Introductionmentioning

confidence: 99%

Fit in celebrity–charity alliances: when perceived celanthropy benefits nonprofit organisations

Ilicic

Baxter

2014

J of Philanthropy and Mktg

View full text Add to dashboard Cite

This study investigates the effect of celebrity-charity co-branding fit on perceived celebrity philanthropy (celanthropy), attitude towards the celebrity and charity, as well as donation intention. We manipulate celebrity-charity functional fit through a 2 (celebrity: comedian vs athlete) × 2 (charity: comedy related vs sports related) factorial design whilst controlling for celebrity credibility (attractiveness, trustworthiness and expertise). Results show that a functional fit between the celebrity and charitable organisation encourages positive altruistic attributions in terms of perceptions of celebrity social responsibility, and egoistic attributions, with regards to celebrity and charity attitudes, and donation intention. Finally, results demonstrate that celebrity-charity fit (athlete (comedian) with sports related (comedy related) charity) can promote positive attitudes towards a celebrity and charity brand, as well as donation intention, with these relationships mediated by perceptions of celebrity social responsibility or philanthropy. Findings from this research are able to aid nonprofit organisations and celebrity brand managers in the creation of effective and persuasive co-branding alliances.

show abstract

Introduction

Cai¹

2019

Female Celebrities in Contemporary Chinese Society

View full text Add to dashboard Cite

Celebrity Philanthropy: The Cultivation of China's HIV/AIDS Heroes

Cited by 10 publications

References 0 publications

The sculpture of tick-borne disease media coverage in the United States and China

The sculpture of tick-borne disease media coverage in the United States and China

Fit in celebrity–charity alliances: when perceived celanthropy benefits nonprofit organisations

Introduction

Contact Info

Product

Resources

About