Celebrity Influence Affecting Public Interest in Plastic Surgery Procedures: Google Trends Analysis

Tijerina, Jonathan D; Morrison, Shane D; Nolan, Ian T; Parham, Matthew J.; Richardson, Michael; Nazerali, Rahim

doi:10.1007/s00266-019-01466-7

Cited by 41 publications

(20 citation statements)

References 25 publications

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“…When comparing the pre-event 30day period to the 30-day period following the press releases, 14 out of 15 of the relevant search terms had lower search volumes ( Table 1). This demonstrated decrease in public interest may point to an enduring rather than a temporary phenomenon, as several previous studies in surgical literature suggest that early trends detected by GT can anticipate acutely developing patterns before they prove to be long-term [9][10]. Signs of pronounced, persistent decreases in GT search volumes may already be emerging for the search terms ACL reconstruction, ACL replacement, hip replacement, knee arthroplasty, total knee arthroplasty, rotator cuff repair, and rotator cuff surgery, where there were significant decreases in public interest when comparing mean search volumes from January 2015 -February 2020 to search volumes from March 2020 -May 2020 ( Figures 6-10).…”

Section: Discussionmentioning

confidence: 75%

“…In addition to the official recommendations provided by CMS and AAOS, there has also been consistent high-profile press coverage regarding the implications of the COVID-19 pandemic on elective medical procedures, with the United States Surgeon General using Twitter, television appearances, and official press briefings to urge hospital systems to delay elective procedures [7]. Recent reports on a variety of surgical elective procedures indicate that this high-profile press coverage significantly impacts healthcare resource utilization by the public [8][9][10].…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Public Interest in Elective Orthopedic Surgery Following Recommendations During COVID-19: A Google Trends Analysis

Tijerina¹,

Cohen²,

Parham³

et al. 2020

Cureus

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Section: Discussionmentioning

confidence: 75%

Section: Introductionmentioning

confidence: 99%

Public Interest in Elective Orthopedic Surgery Following Recommendations During COVID-19: A Google Trends Analysis

Tijerina¹,

Cohen²,

Parham³

et al. 2020

Cureus

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“…As shown by previous evidence, web queries may be influenced by other variables not included in our study. News regarding celebrities may have a significant impact on the public opinion, with a consequent increase in web search volumes [19,75,76]. Moreover, global initiatives to raise awareness on medical conditions may influence Internet search query activity [77] and, in the specific case of low back pain, we can't exclude that World Spine Day taking place every year on 16 October might have contributed to the increase in interest observed in early winter.…”

Section: Discussionmentioning

confidence: 99%

Seasonality of Back Pain in Italy: An Infodemiology Study

Ciaffi

Melicòni

Landini

et al. 2021

IJERPH

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Background: E-health tools have been used to assess the temporal variations of different health problems. The aim of our infodemiology study was to investigate the seasonal pattern of search volumes for back pain in Italy. Methods: In Italian, back pain is indicated by the medical word “lombalgia”. Using Google Trends, we selected the three search terms related to “lombalgia” with higher relative search volumes (RSV), (namely, “mal di schiena”, “dolore alla schiena” and “dolore lombare”), representing the semantic preferences of users when performing web queries for back pain in Italy. Wikipedia page view statistics were used to identify the number of visits to the page “lombalgia”. Strength and direction of secular trends were assessed using the Mann–Kendall test. Cosinor analysis was used to evaluate the potential seasonality of back pain-related RSV. Results: We found a significant upward secular trend from 2005 to 2020 for search terms “mal di schiena” (τ = 0.734, p < 0.0001), “dolore alla schiena” (τ = 0.713, p < 0.0001) and “dolore lombare” (τ = 0.628, p < 0.0001). Cosinor analysis on Google Trends RSV showed a significant seasonality for the terms “mal di schiena” (pcos < 0.001), “dolore alla schiena” (pcos < 0.0001), “dolore lombare” (pcos < 0.0001) and “lombalgia” (pcos = 0.017). Cosinor analysis performed on views for the page “lombalgia” in Wikipedia confirmed a significant seasonality (pcos < 0.0001). Both analyses demonstrated a peak of interest in winter months and decrease in spring/summer. Conclusions: Our infodemiology approach revealed significant seasonal fluctuations in search queries for back pain in Italy, with peaking volumes during the coldest months of the year.

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“…Peak public interest in [‘Oesophageal Cancer’], [‘Pancreatic Cancer’] and [‘Lung Cancer’] was all related to either a celebrity diagnosis or a celebrity death. Tijerina et al [ 19 ] reported that celebrity announcements by Angelina Jolie, Kylie Jenner and Caitlyn Jenner resulted in greatly increased Google search volumes about their respective procedures following their public announcements about prophylactic mastectomy, lip augmentation and gender affirming surgery. Our results suggest that in addition to planned awareness campaigns, spontaneous celebrity announcements often increase Google traffic related to various cancers and may provide an excellent opportunity to both fundraise and provide awareness about screening protocols for the cancer of interest.…”

Section: Discussionmentioning

confidence: 99%

“…Previously, GT has successfully been used in epidemiological studies examining public health issues ranging from Zika to Lyme disease to vesicular stomatitis to Ebola to cancer screening [14][15][16][17][18]. GT data has also been used to assess changes in public interest in health-related topics in response to widespread media coverage [19,20]. The purpose of this study is to use GT to evaluate the impact of monthly cancer awareness campaigns and other high-profile media events on public interest in several different malignancies.…”

Section: Background/introductionmentioning

confidence: 99%

The impact of monthly campaigns and other high-profile media coverage on public interest in 13 malignancies: a Google Trends analysis

Cohen

Tijerina³

2020

ecancer

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It is estimated that more than 600,000 people will die of cancer in the United States in 2020. Annual cancer diagnoses throughout the country are expected to rise in the coming years, which may further strain the American healthcare system. As such, it is vital that public health campaigns intended to reduce cancer morbidity and mortality are successful. Monthly cancer awareness campaigns have been used in the past to raise awareness and funding for various malignancies. One notable example is the ‘Pink October’ campaign to raise awareness for breast cancer. There has been limited study, however, on the effectiveness of cancer awareness campaigns for other cancers such as colorectal cancer, prostate cancer and cervical cancer. High-profile media coverage of celebrity cancer diagnoses and/or cancer-related deaths is another method by which knowledge of common cancers is dispersed to the public. In this study, we evaluate the impact of monthly cancer awareness campaigns as well as celebrity cancer diagnoses and/or deaths on Internet search traffic regarding various malignancies. We used the Google Trends database to evaluate public interest in 13 different cancers (and their respective cancer screening methods, when applicable) from January 2010 to June 2020. Public interest in 6 of 13 cancers (cervical cancer, colorectal cancer, skin cancer, ovarian cancer, breast cancer and lung cancer) was significantly higher in their respective awareness months when compared to the rest of the year. Furthermore, peak public interest for 9 of 13 cancers was associated with a media-event such as a monthly awareness campaign or celebrity diagnoses and/or death. Our findings illustrate the important role that the media plays in facilitating public interest in common cancers and their screening methods. Cancer awareness months can serve as an effective tool to increase Internet search traffic regarding a given malignancy. In the future, public health agencies can attempt to utilise increased search traffic to better educate the public, raise funds and improve enrolment in cancer screening programmes that reduce cancer morbidity and mortality.

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Celebrity Influence Affecting Public Interest in Plastic Surgery Procedures: Google Trends Analysis

Cited by 41 publications

References 25 publications

Public Interest in Elective Orthopedic Surgery Following Recommendations During COVID-19: A Google Trends Analysis

Public Interest in Elective Orthopedic Surgery Following Recommendations During COVID-19: A Google Trends Analysis

Seasonality of Back Pain in Italy: An Infodemiology Study

The impact of monthly campaigns and other high-profile media coverage on public interest in 13 malignancies: a Google Trends analysis

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