2015
DOI: 10.1215/08992363-2798331
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Celebrity 2.0: The Case of Marina Abramović

Abstract: How have social media changed celebrity and fandom? Using the case study of Marina Abramović, whose 2010 live performance at the Museum of Modern Art catapulted her into celebrity, “Celebrity 2.0” presents four theses about celebrity in order to identify which features of modern celebrity have remained fairly constant for over a century and which have been significantly altered by the advent of digital media.

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Cited by 13 publications
(9 citation statements)
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References 25 publications
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“…(Turner and Larson 2015, p. 55) This approach to studying how intellectual achievement is communicated to a diverse audience places agency back at the heart of structural processes, whilst at the same time allowing it to be dispersed between multiple actors and located in multiple managed settings, as is commonly the case for more popular forms of celebrity. It also maps on to recent compelling work by Sharon Marcus (2015b). Marcus insists that true celebrity of any form only begins when an individual brings together multiple, diverse publics who would not otherwise have anything linking them.…”
Section: On Notions Of Fame and Agency In The Literary Sectormentioning
confidence: 92%
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“…(Turner and Larson 2015, p. 55) This approach to studying how intellectual achievement is communicated to a diverse audience places agency back at the heart of structural processes, whilst at the same time allowing it to be dispersed between multiple actors and located in multiple managed settings, as is commonly the case for more popular forms of celebrity. It also maps on to recent compelling work by Sharon Marcus (2015b). Marcus insists that true celebrity of any form only begins when an individual brings together multiple, diverse publics who would not otherwise have anything linking them.…”
Section: On Notions Of Fame and Agency In The Literary Sectormentioning
confidence: 92%
“…Bringing in Marcus's (2015b) definition of celebrity as someone who is capable of drawing together multiple, diverse publics, however, raises the stakes for literary celebrity. Such a degree of broad public resonance is much harder for literary writers to achieve directly, because reading literary texts tends to remain a comparatively niche activity.…”
Section: On Notions Of Fame and Agency In The Literary Sectormentioning
confidence: 99%
“…To some degree it is a function as well of the individualization of politics that is sometimes seen as being one of the most notable by-products of cyberactivism--a process that depends on strong emotional connection to particular causes, but also on the self-publicizing technologies that allow such emotions to be made visible and expressed (Castells 2010;Meikle 2002). Most of all, however, it is a function of visibility itself as the implied goal of such activities, which are part of what Joshua Gamson among others sees as a "heightened consciousness of everyday life as a public performance: an increased expectation that we are being watched [and a corresponding] willingness to offer [our private selves up] to watchers known and unknown" (ibid: 1068; see also Marcus 2015, Turner 2004.…”
Section: After Blackfishmentioning
confidence: 99%
“…In this area Abramovic; most strongly referenced and circumvented her own celebrity presence. By restaging the work that marked her shift to celebrity performance artist (Marcus 2015), the gazing participants represented both Abramovic; and themselves. With its clear allusion to The Artist is Present, the gaze exercise showed how In Residence departed from (and in some ways inverted) a recent trend in participatory art that Bishop calls "delegated performance."…”
Section: Was Probably Failing At Presencementioning
confidence: 99%