Celebrities in Advertising

Mehta, Abhilasha

doi:10.4135/9781452231440.n19

Cited by 2 publications

(2 citation statements)

References 24 publications

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“…Based on visual assessment of the examiners, only female Caucasians [11, 12] with photographs taken in almost frontal view and with clearly identifiable incisal edges and gingival margins were included. To avoid specific bias, well-known models or celebrities were excluded [13]. A minimum required sample size ( n = 27) was calculated based on a significance level of 0.05 and a power of 95% to detect a meaningful difference of 0.5 (±0.5 mm).…”

Section: Methodsmentioning

confidence: 99%

Occlusal height difference between maxillary central and lateral incisors: should aesthetic perception influence bracket placement?

et al. 2019

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Background The aim of this study was to verify anecdotal evidence that the maxillary central-to-lateral occlusal height difference (OHD) of more than 0.5 mm is a feature displayed in the majority of media and to discuss its implications for individualized orthodontic treatment planning. Methods Photographs of smiling female models were collected from a variety of printed advertisements and allocated to 3 groups ( n = 30 each): 1 dental, 2 fashion and 3 orthodontics. Group 4 used female patient images from orthodontic textbooks, assuming an OHD of 0.5 mm between maxillary central and lateral incisors. OHD was assessed by measuring the incisor height on the photographs and using average values to establish height differences. Results The average maxillary central-to-lateral incisor OHD differences were 1.39 mm (dental literature), 1.34 mm (fashion advertisements), 1.23 mm (orthodontics) and 0.62 mm (orthodontic textbooks) respectively. The differences between the advertisement groups were not significant ( P > 0.05), but for orthodontic textbooks they were ( P < 0.001). Conclusions Advertisers seem to prefer greater maxillary central-to-lateral OHD compared to commonly used bracket placement protocols. Therefore, discussing OHD at start of treatment is recommended; modification of commonly used bracket placement protocols may be helpful to achieve desired aesthetic outcome.

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Section: Methodsmentioning

confidence: 99%

Occlusal height difference between maxillary central and lateral incisors: should aesthetic perception influence bracket placement?

et al. 2019

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“…The effectiveness of celebrities in advertising is underpinned by the public's fascination and obsession with sport personalities and movie stars (Mehta, 1999). Spry et al (2011) contend that it is often the attractiveness and credibility of these celebrities that gain the attention of the general public.…”

Section: Introductionmentioning

confidence: 99%

Employing humour and celebrities to manipulate passengers’ attention to pre-flight safety briefing videos in commercial aviation

Seneviratne

Molesworth

2015

Safety Science

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Celebrities in Advertising

Cited by 2 publications

References 24 publications

Occlusal height difference between maxillary central and lateral incisors: should aesthetic perception influence bracket placement?

Occlusal height difference between maxillary central and lateral incisors: should aesthetic perception influence bracket placement?

Employing humour and celebrities to manipulate passengers’ attention to pre-flight safety briefing videos in commercial aviation

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