“…In Spain civic movements "Indignados" contested corporations' and the rich's dominant place in society. Against a common background of tax evasion cultures, in Spain there were a series of scandals with corruption and tax evasion by politicians and companies following up Panama Papers, news about celebrities that owe money to the Hacienda, the national tax office (Oliva & Pérez-Latorre, 2020) as well as a general tax amnesty impulse by the Spanish Government (2012) to try to regularize more than €25,000 million of "dark" money, in exchange of just paying a 10% tax. In Portugal, the process of fiscal modernization to fight shadow economy has put emphasis on small companies and consumers; and the To answer these questions, we used purposive sampling to select a combination of quality and popular news media, from press, television, and radio in both countries (Portugal: Expresso, Público, Sol, Sábado, RTP, SIC, Renascença; Spain: El Mundo, La Vanguardia, El Mundo Deportivo, El Periódico, El Confidencial, Marca, Atresmedia), including online comments in social media posts as well as in their websites' comments sections to discuss Ronaldo.…”