“…The temporal dimension of research on the COVID‐19 pandemic and pregnancy outcomes poses multiple challenges for perinatal epidemiologists. This issue of Paediatric and Perinatal Epidemiology features two studies and associated commentaries 1 , 2 , 3 , 4 that investigate population‐level changes in preterm birth and in vitro fertilisation (IVF) births related to the COVID‐19 pandemic and speak to two of these challenges: using appropriate methods for time trend analyses, that is, time series as opposed to before‐after designs, and appropriate denominators to capture time‐varying exposures and potential changes in the characteristics of the childbearing population, that is, conception versus birth cohort designs.…”