2018
DOI: 10.1016/j.jhtm.2018.08.003
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Cause-related marketing for disaster risk reduction in the tourism industry: A comparative analysis of prevention- and recovery-related campaigns

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Cited by 18 publications
(6 citation statements)
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“…The report further maintained that the outcome of the investigation is valid across the country such that political instability is observed to hamper tourism revenues and decrease the numbers of tourists visiting the country. Another perception of risk associated in the tourism industry was recently examined by Aliperti, Rizzi, and Frey (). Having recognize the importance of the risk associated with disaster, the study examined the effectiveness of two types of cause‐related marketing employed by tourism institutions to improve disaster prevention and recovery of the destination.…”
Section: Tourism and Uncertainty‐induced Factorsmentioning
confidence: 99%
“…The report further maintained that the outcome of the investigation is valid across the country such that political instability is observed to hamper tourism revenues and decrease the numbers of tourists visiting the country. Another perception of risk associated in the tourism industry was recently examined by Aliperti, Rizzi, and Frey (). Having recognize the importance of the risk associated with disaster, the study examined the effectiveness of two types of cause‐related marketing employed by tourism institutions to improve disaster prevention and recovery of the destination.…”
Section: Tourism and Uncertainty‐induced Factorsmentioning
confidence: 99%
“…Based on negative interventions, causality tools can be used to determine the adjustment conditions and carry out reform [35]. Subsequently, crisis management [36] and risk management [37][38][39] influence the relationship between CI and negative interventions [40]. For example, pandemic fear, terrorism, and protests negatively impact CI.…”
Section: Negative Intervention and Ugc Cuesmentioning
confidence: 99%
“…Selain itu juga faktor adanya musibah bencana alam sangat mempengaruhi sektor pariwisata ini. Oleh karena itu, koordinasi dari semua elemen dan stakeholder pariwisata serta masyarakat sangat diperlukan untuk menjaga iklim agar tetap aman dan kondusif [2].…”
Section: Pendahuluanunclassified