Causality in Islamic marketing research

Abstract

Purpose Highlighting the need for a profound move towards desecularisation of Islamic scholarship, this conceptual paper aims to clarify the concept of causality from the Islamic marketing research perspective and extends a number of suggestions for improving theory building and hypothesis development in the field. Design/methodology/approach The approach taken is largely conceptual. In addition, this study collates the stated hypotheses in the articles published in this journal in the past five years and analyses the structure of causal statements to uncover key tendencies. Findings The review of historical and current views on causality indicates that most commentators agree that assuming the existence of the necessary connection between cause and effect is misleading. The Islamic traditions based on occasionalism and modern science agree that causal statements reflect, at best, probabilistic assumptions. Research limitations/implications This paper offers a number of insights and recommendations for theory building and hypothesis development in Islamic marketing. By following the occasionalism perspective and the notion of Sunnah of Allah, researchers will be able to build methodologically coherent and genuine Islamic marketing knowledge. Practical implications Correctly stated and tested hypotheses can be used by public policymakers to enforce effective consumer and market policies. Originality/value This paper tackles a complex issue of causality in Islamic marketing research which has not hitherto been discussed well in the literature. This research is also a unique step towards developing pioneering avenues within the domain of Islamic marketing research methodology.

Does beauty have a price? The impact of a conceptualization of beauty on the price placebo effect in Turkey compared to New Zealand

“…The price placebo theory predicts that individuals use price to infer the effectiveness of a product. From the Islamic methodological perspective, we note that this can be seen as the Sunnah of Allah in action (Kadirov et al , 2020): the psychological mechanism driving the placebo effect credits creative intelligence ingrained in the human brain. If the person has prominent beliefs about how a product will function, the actual performance perception adapts to coincide with such beliefs.…”

“…benefit) and value forsaken (i.e. price) (Kadirov et al, 2020). Such expectation of balance is reflected in perceptions of justice in markets (Kadirov, 2018), price-quality schema (Lichtenstein and Burton, 1989) and signaling theory.…”

“…For the satisfaction-centered price placebo effect to be present, the high priced product will most likely result in positive disconfirmation, where perceived effectiveness exceeds expectancy levels (Santos and Boote, 2003;Fearon and Philip, 2008). We expect that because the Sunnah of Allah (swt) concerning perceptual balance operates as a stable human nature, both New Zealand and Turkey contexts are likely to exhibit the price-placebo effect (Kadirov et al, 2020).…”

Islamic economics, banking, and finance literature bibliometrics approach: Guideline for journal databases

“…Table 2 shows the four articles conducted in the journal that only published articles related to IEBF. Mohammad Kabir Hassan, Alshater, Rashid, et al (2021) and Mubarrok, Ulfi, et al (2020) used JIMA as their data; this journal focused on marketing, and the articles published on JIMA addressed the needs of Muslims related to product and services and its marketing that following Islamic principles. Moreover, Özdemir & Selçuk (2021) evaluate the performance of IMEFM.…”

“…Furthermore, Mubarrok, Ulfi, et al (2020) analyze the number of publications and citations, the most prolific authors, countries, and institutions. In contrast, Ridhwan et al (2013) present the most comprehensive information regarding quantitative performance, which covers several measurements, including annual publication per year, types of articles published, authorship pattern of articles, the most contributor author, country, and institutions, distribution of articles according to pages, genders of authors and authorship, the number of keywords, and the number of references (see details on (Ridhwan et al, 2013)).…”