“…Moreover, highly profitable and leveraged firms feel free to contribution to CSR and increase their reputation. On the other hand, many studies found positive (Ruf, Muralidhar, Brown, Janney, & Paul, 2001;Vitezic, 2011;Waddock & Graves, 1997) or negative (Jaggi & Freedman, 1992;Jones, Van der Laan, Frost, & Loftus, 2008;Makni, Francoeur, & Bellavance, 2009) relation between profitability and CSR level. Based on the discussion above, the fifth, sixth, and seventh hypotheses are given below:…”