Abstract:Customer churn describes terminating a relationship with a business or reducing customer engagement over a specific period. Two main business marketing strategies play vital roles to increase market share dollar-value: gaining new and preserving existing customers. Customer acquisition cost can be five to six times that for customer retention, hence investing in customers with churn risk is smart. Causal analysis of the churn model can predict whether a customer will churn in the foreseeable future and assist … Show more
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