The synthesis and application of (E)‐1,2‐disilylethene 5 as a central functional building block in a sequential Hiyama coupling/Narasaka acylation reaction are described. Its use in the rapid and versatile construction of α,β‐unsaturated carbonyl motifs found in a number of polyunsaturated natural products has been demonstrated. It was observed that due to the differential intrinsic reactivity of the two carbon–silicon bonds, this bis‐metallated lynchpin‐type reagent is activated selectively and sequentially by Pd and Rh catalysis, negating the need for any protecting group. A number of (E)‐α,β‐unsaturated ketones were efficiently synthesized with complete chemoselectively in the presence of a variety of halides and anhydride acids. Conjugated polyunsaturated ketones and diversely α′‐functionalized α,β‐enones, such as chalcones, a heterocyclic dienone and the highly conjugated ethyl (2Z,4E)‐6‐oxo‐6‐(2‐thienyl)hexa‐2,4‐dienoate, were obtained in good overall yields. Thus, this coupling sequence provides a high degree of modularity, that is, a single template is likely to produce a large number of synthetic targets.(© Wiley‐VCH Verlag GmbH & Co. KGaA, 69451 Weinheim, Germany, 2009)