1997
DOI: 10.1037/0022-3514.72.2.275
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Category and stereotype activation: Is prejudice inevitable?

Abstract: Three experiments tested the hypothesis that people high and low in prejudice respond similarly to direct stereotype activation but differently to category activation. Study 1 (AT = 40) showed that high-and low-prejudice people share the same knowledge of the stereotype of Black people. In Study 2, (N = 51) high-prejudice participants formed a more negative and less positive impression of the target person after subliminal priming of the category Blacks than did participants in the noprime condition. Low-preju… Show more

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Cited by 488 publications
(502 citation statements)
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References 80 publications
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“…Men more strongly endorse both hostile and benevolent sexist attitudes (Glick & Fiske, 2001), view women as possessing fewer agentic traits (Diekman & Eagly, 2000;660 vesCio, gervais, snyder, & hoover i n Journal o f Personality a n d social Psychology 88 (2005) Spence & Buckner, 2000), and have less complex representations of women (Park & Judd, 1990) than do women. Findings from the prejudice literature additionally show that those who endorse stereotypes (e.g., high prejudice) have stronger links between the content of stereotypic representations and category labels (Lepore & Brown, 1997) and are less motivated to temper prejudiced responding (Plant & Devine, 1998;Gaertner & Dovidio, 1986) than people who reject stereotypes (e.g., low prejudice). Together, these findings suggest that those who endorse (vs. reject) negative stereotypes should more readily and frequently use stereotypes to make judgments about women and racial minorities.…”
Section: When Do Powerful People Behave In Patronizing Waysmentioning
confidence: 99%
“…Men more strongly endorse both hostile and benevolent sexist attitudes (Glick & Fiske, 2001), view women as possessing fewer agentic traits (Diekman & Eagly, 2000;660 vesCio, gervais, snyder, & hoover i n Journal o f Personality a n d social Psychology 88 (2005) Spence & Buckner, 2000), and have less complex representations of women (Park & Judd, 1990) than do women. Findings from the prejudice literature additionally show that those who endorse stereotypes (e.g., high prejudice) have stronger links between the content of stereotypic representations and category labels (Lepore & Brown, 1997) and are less motivated to temper prejudiced responding (Plant & Devine, 1998;Gaertner & Dovidio, 1986) than people who reject stereotypes (e.g., low prejudice). Together, these findings suggest that those who endorse (vs. reject) negative stereotypes should more readily and frequently use stereotypes to make judgments about women and racial minorities.…”
Section: When Do Powerful People Behave In Patronizing Waysmentioning
confidence: 99%
“…We know from the stereotype literature that, upon perceiving (or reading about) the behavior of an actor, people automatically activate the mental representations associated with the person or the social category to which the person belongs (Devine, 1989;Fiske, 1998;Gilbert & Hixon, 1991;Lepore & Brown, 1997;Wigboldus, Dijksterhuis & Van Knippenberg, 2003). For example, the category label professor activates stereotype consistent trait terms such as smart and inhibits stereotype inconsistent trait terms such as stupid (Dijksterhuis & Van Knippenberg, 1996).…”
Section: The Negation Biasmentioning
confidence: 99%
“…The activation of stereotype seems to trigger associations that thoughtlessly influence the interpretation of ambiguous behavior (cf. Lepore & Brown, 1997).…”
Section: Stages Involved Stereotypingmentioning
confidence: 99%