Categorizing Top Fortune Company Mission And Vision Statements Via Text Mining

This study aims to identify whether and how Brazilian higher education institutions (HEIs) are using organizational mission statements as drivers of strategy. Based on the effectiveness of the mission model proposed by Pearce and David (1987), this paper presents a content analysis of the mission statements of ninety-one HEIs, based on information available on their websites. The results show that philosophy, type of service, and self-concept are the most frequent elements found, and that none of the ninety-one mission statements analyzed featured more than six out of the eight elements of the conceptual model. This denotes only a partial use of mission statements as strategy drivers in HEIs. Moreover, as a consequence of the specificities of the educational sector and of the Brazilian regulations, two new elements have been added to the original conceptual model (with more than 560 citations in Google Scholar): graduates' profile and contribution to the community, making the conceptual model more aligned with the specificities of HEIs. These results can be used by HEIs to improve the formulation of their mission statements and enhance their effective use as strategy drivers. RESUMOEste estudo tem como objetivo identificar se e como as instituições de ensino superior (IES) brasileiras estão utilizando a missão organizacional como direcionadora da estratégia. Com base no modelo de efetividade da missão proposto por Pearce e David (1987), foi realizada uma análise de conteúdo das missões de 91 IES, a partir de informações disponibilizadas em seus sites. Os resultados mostram que a filosofia da IES, o tipo de serviço e Disponível em: www.univali.br/periodicos ISSN: 1983-716X Revista Alcance -Eletrônica -vol. 25 -n. 2 -Mai./Ago. 2018 Palabras clave: Direccionador estratégico. Declaración de misión. Instituciones de enseñanza superior.

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“…Other studies have also used text mining to analyze mission statements, e.g. Alshameri, Greene and Srivastava (2012) and Allison, (2017).…”

Section: Methodsmentioning

confidence: 99%

The Mission as a Driver for Strategy Formulation in Higher Education Institutions

Haberkamp

Hoppen

Diehl³

2018

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“…Mission statements can also be examined in a causal (or associational) manner to reveal either their impact on select outcomes or to assess the determinants behind any given purpose. For example, the research on mission statements in the private sector has focused on descriptive questions, including what makes a good mission statement (Allison, 2016; Alshameri et al, 2012; David & David, 2003; M. E. David et al, 2014; King et al, 2013), and causal questions related to their impact on an enterprise’s performance (Braun et al, 2012; Duygulu et al, 2016; Khalifa, 2011).…”

Section: Research On School Mission Statementsmentioning

confidence: 99%

“…Within the education administration field, topic modeling has been used to examine public opinion on education policies (Wang & Fikis, 2019), the thematic evolution in educational leadership research (Wang et al, 2017) and language learning research (Chen et al, 2021), and the topics in school district capital bonds (Bowers & Chen, 2015). Notably, text mining has not been applied to school mission statements, even though scholars have predicted its use (e.g., Ingle et al, 2020; Stemler, 2015), and other, non-education fields have carried out related applications (e.g., Allison, 2016; Alshameri et al, 2012). Since school mission statements explicitly seek to enumerate a set of purposes, topic modeling would seem to be an apt technique to examine them.…”

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confidence: 99%

More than Meets the Eye? Using Text Analytic Techniques to Unpack School Mission Statements

Bali,

Higgins

2023

Sage Open

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Schools develop mission statements in part to communicate their purposes of schooling to internal and external audiences. The goal of this study is to employ text analytic techniques to analyze school mission statements. Focusing on Arizona and New Jersey’s schools, we seek to understand: 1) what themes (topics) emerge from their mission statements, 2) whether local context (politics) and institutional factors (being a charter) mediate topic prevalence, and 3) how similar school mission statements are to one another overall and across select factors. Using structural topic modeling we find that five topics emerge as particularly prevalent, and they address key purposes within the US context related to social, academic, and civic development with an emphasis on a safe environment and a sense of community. Local political leanings have a minor impact on the prevalence of topics but being a charter has a distinct influence. Compared to regular schools, charters are more likely to include themes related to preparing for college, academic approaches, and character and family ties, but they place lower emphasis on community and citizenship themes. School missions display moderate levels of similarity, indicating that a common set vocabulary has permeated schools’ missions, though differences remain, including between states. Overall, this study deepens our understanding of the varieties of schools’ missions and reveals text analytic techniques are well suited for uncovering them.

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“…They further report that Fortune 100 companies were motivated to communicate the quality of the products they were delivering to their customers. Alshameri et al (2012) performed text mining on the mission statements of the top 772 Fortune companies to demonstrate how text mining can be utilized to profile companies in the context of globalization, innovation and strategic alignment. Cochran and Fred (1986) analyzed the mission statements of 135 Fortune 500 companies and The Association to Advance Collegiate Schools of Business (AACSB) accredited business schools.…”

Section: Relevant Workmentioning

confidence: 99%

Text mining the mission statements of the most ethical companies

Bayrak

2022

DTA

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PurposeThis paper explores and examines the mission statements of the most ethical companies across the globe in terms of their main purposes, values, goals, and objective, and what they say about their vision and goals.Design/methodology/approachThis study is based on the data published by the Ethisphere Institute, the global leader in defining and advancing the standards of ethical business practices. Having compiled the mission statements into a text file, the authors conducted text mining using a commercially available text mining tool SAS Enterprise Miner to survey if the most ethical companies have valued the same vision and mission such as social responsibility and ethics.FindingsA review of their mission statements indicated that some of the most ethical companies surveyed in this study such as 3M and Voya strive to be “socially responsible and ethical,” support their “societies” and respect and protect the “nature,” “planet” and “environment.” The world's most ethical companies that stress these weighted terms in their mission statements may do so to show their commitment by being socially responsible and ethical, and delivering sustainable business solutions to their customers.Originality/valueThis study provides a systematic and comprehensive exploration of mission statements of the most ethical companies in an attempt to identify patterns of differences and similarities within these statements.

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Categorizing Top Fortune Company Mission And Vision Statements Via Text Mining

Cited by 6 publications

References 4 publications

The Mission as a Driver for Strategy Formulation in Higher Education Institutions

The Mission as a Driver for Strategy Formulation in Higher Education Institutions

More than Meets the Eye? Using Text Analytic Techniques to Unpack School Mission Statements

Text mining the mission statements of the most ethical companies

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