Categorial points of view in social representation

Castel, Philippe; Lacassagne, Marie-Françoise; Salès-Wuillemin, Édith

doi:10.1016/s0388-0001(01)00009-2

Cited by 8 publications

(6 citation statements)

References 6 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This study of the internal organization of the social representations required the choice of an index of distance between citations to classify them and the choice of a word aggregation criterion to create clusters. Similarly to Bodet and Lacassagne (), Castel, Lacassagne and Sales‐Wuillemin (), Lacassagne et al . () and Lebrun et al .…”

Section: Methodsmentioning

confidence: 61%

Representation of Cruise: Cruisers and Noncruisers Cross Views

Lebrun

2014

Journal of Tourism Research

View full text Add to dashboard Cite

The article demonstrates the interest in using social representations as a tool of analysis in the representation of cruise for cruisers and noncruisers. The main objective of this study is to identify and to compare social representations of cruise for these groups. The article is based on a review of the social representation theory literature. Using multiapproach methods focused on organizing principles, the results indicate some resemblance and many differences between both representations. Theoretical and managerial implications are discussed before the article concludes with limitations and directions for future research. Copyright © 2014 John Wiley & Sons, Ltd.

show abstract

Section: Methodsmentioning

confidence: 61%

Representation of Cruise: Cruisers and Noncruisers Cross Views

Lebrun

2014

Journal of Tourism Research

View full text Add to dashboard Cite

show abstract

“…A social representation field is determined by the frequency of the occurrence of words based upon a common language (Voelklein and Howarth, 2005). This field includes all words cited by more than 10 percent of the participants, which means that only the stronger consensus of free word associations is selected (Sales-Wuillemin, Castel, and Lacassagne, 2002). This research based its analysis on free word associations analyzed by the method of organizing principles (Doise et al, 1993).…”

Section: Discussionmentioning

confidence: 99%

“…This research on brands for football goods was conducted in France firstly because France is one of the most important European countries for football and secondly because football is the most important sport for league sports participation (French Ministry of Sports, 2017). The questionnaire was built following SRT (Bodet and Lacassagne, 2012;Castel, Lacassagne and Sales-Wuillemin, 2002;De Rosa and Kirchler, 2001;Lebrun et al, 2013;Penz and Sinkovics, 2013).…”

Section: Research Settingmentioning

confidence: 99%

Comparing perceived brand positioning through social representations among registered amateur football players

Lebrun

Neveu

Bouchet

2020

SBM

View full text Add to dashboard Cite

PurposeThe objective of this research is to understand and compare the perceived brand positioning of two football megabrands (Adidas and Nike) for a specific social group, the registered amateur football players in France, using the social representation theory (SRT) as the theoretical framework and the free word associations as the main method.Design/methodology/approachA survey was conducted through face-to-face questionnaire among a convenience sample of registered amateur football players in France (n = 362) and for which 52 percent chose Adidas and 48 percent Nike.FindingsFindings demonstrated that Adidas and Nike have a different perceived brand positioning for the registered amateur football players in France. Adidas is perceived as more typical and positioned “inside the football ground” through main characteristics of its football goods for training and competition. Nike is more positioned “outside the football ground” through their sportswear goods for daily life and fashion.Originality/valueThe interest of this research is to be primarily inductive and focus on a specific group (membership of registered amateur football players) to understand the perceived brand positioning in the football market. The method allows activating the belonging with this group (higher level of practice with these brands) by using the SRT method of free word associations. Thanks to this original approach, results could help managers of Nike and Adidas reinforce their brand positioning and gain market share, as well as build their specific brand community like both megabrands did for the runners in France.

show abstract

“…Drawing on Durkheim's collective representations, Moscovici's (1961Moscovici's ( , 1984 social representation theory is concerned, broadly, with the shared knowledge, thoughts, perceptions, and opinions generated by an object, held by a group or community, and shaped by that particular group's shared beliefs, opinions, values, and attitudes. The theory deals with the production of common sense knowledge (Moscovici, 1961) -"that is to say, of nonspecialists on the subject" (Castel, Lacassagne, & Salès-Wuillemin, 2002, p. 667) -and social representations "enable communication to take place among members of a community by providing them with a code for social exchange and a code for naming and classifying unambiguously the various aspects of their world and their individual and group history" (Moscovici, 1973, p. xiii). In short, when the collective elaboration of an object is communicated by a certain group -that might be, for example, the English population's collective elaboration of London or the Olympics -that elaboration can then be regarded as a social representation (Bodet, Meurgey, & Lacassagne, 2009).…”

Section: Image and Social Representationsmentioning

confidence: 99%

Exploring the domestic relationship between mega-events and destination image: The image impact of hosting the 2012 Olympic Games for the city of London

Kenyon

Bodet

2018

Sport Management Review

View full text Add to dashboard Cite

Contemporarily, the hosting of mega-sport-events (MSEs) is one of several strategies used by cities and governments to bring about improvements in a place's image and recognition. With that in mind, the overall aim of this study, underpinned by theoretical-methodological social representation theory, was to evaluate the domestic image impact of hosting the 2012 Summer Olympic Games for the city of London, and in doing so, whether any image-transfer (or cobranding) processes occurred between the place and event. In addition to adding to the emergent body of work aimed at using social representation theory to measure place image, the authors are among the first to employ a matched-sample research approach to measuring the impact of an MSE on the domestic perceptions of the host. Employing an abductive research strategy, a survey was carried out among the domestic English population (n=156) to identify cognitive and affective image components, in the form of social representations, of London as a city (or its place brand), the Olympics as a MSE, and the 2012 Games as a oneoff event. The content and the structure of the pre-and post-event social representations were established (using image elements cited by at least 15% of the respondents), analysed (using hierarchical cluster analysis) and then compared (within-and between items) to determine whether any changes or image transfer occurred. The findings of this research reveal that the pre-event concerns regarding the hosting of the London 2012 Olympics and the potential of the event to negatively impact the city's pre-established image, were, to a degree, fulfilled. Conversely, from an event perspective, respondents perceived the Olympics as a somewhat successful enterprise.

show abstract

Categorial points of view in social representation

Cited by 8 publications

References 6 publications

Representation of Cruise: Cruisers and Noncruisers Cross Views

Representation of Cruise: Cruisers and Noncruisers Cross Views

Comparing perceived brand positioning through social representations among registered amateur football players

Exploring the domestic relationship between mega-events and destination image: The image impact of hosting the 2012 Olympic Games for the city of London

Contact Info

Product

Resources

About