The influence has been studied of the partial pressure of hydrogen (0–30 kPa) upon the coking rate of a Cr2O3/Al2O3 commercial catalyst during 1‐butene dehydrogenation. Coke deposition has been analysed using a monolayer‐multilayer reversible coke growth model (MMRC model). This model provides good fits to the experimental data, within the range of partial pressure of H2 studied, and allows us to estimate the main kinetic parameters involved in the coking‐deactivation process. The results obtained reveal a dual effect of hydrogen: competition against 1‐butene for the active sites and the removal of coke precursors from the catalyst surface. Bom effects diminish the coking rate as the H2 partial pressure is increased.